Attibassi Coffee

Bahrain, United Arab Emirates, Saudi Arabia, Oman

Attibassi brand was born in Bologna in 1918, under the ownership of COOP and CONAD, one of the largest coffee roasters in Italy and the undisputed leader in private labelling, supplying the roasted coffee to some of the most well-known coffee companies in the world, including, Nestle, Café Nero, Armani and more. With strong international presence, Attibassi team required support on streamlining marketing materials and roll out for the Middle East market.

Project Scope
Brand Analysis & Immersion
Brand Positioning & Strategy
Brand Identity Localisation
Brand Visual Universe
Retail Touch-points
Marketing Material
Environmental Branding
Signage Design
Product Naming
Product Photography
Brand Guidelines
attibassi coffee arabic gold logo
attibassi coffee outlet
signage design
Our Challenge

Attibassi team was looking to streamline their brand communication, develop comprehensive brand guidelines with a logo uplift and adaptation to a local market to ensure consistent implementation and strong roll out. Jpd team performed an in-depth evaluation of the brand’s current marketing materials to help streamline its roll-out in the region.

attibassi coffee brand guidelines
attibassi coffee ice drink
attibassi coffe interior signage and menu
attibassi coffee exterior signage
attibassi coffee advertising dubai

The Solution & Results

Jpd team developed the Arabic version for the well-established brand, with a comprehensive brand guideline for the usage in the Middle East market.  Monthly scope of work covered full support with the design of in-store and corporate materials; Social Media support to streamline brand presence in UAE and complement campaign and launch activity of Attibassi brand.

attibassi coffee barista

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