Dan and Guy, British expatriates with a shared heritage, identified a gap in Dubai's culinary scene - the lack of familiar, beloved homemade sandwiches reminiscent of London Delis. Motivated by a commitment to authenticity, they established Picnic Basket. In a highly competitive food service industry, their mission was to create an identity that deeply resonated with customers in search of genuine flavours and exceptional experiences.
Brand Strategy, Tone of Voice, Brand Identity, Packaging Design, Brand Guidelines
Dan and Guy, two British expats in Dubai, founded Picnic Basket to bring beloved homemade sandwiches from London Delis to the culinary scene. Focusing on authenticity and genuine flavours, they aimed to connect deeply with customers seeking extraordinary experiences. Jpd took on the challenge, providing comprehensive services in Brand Strategy, Packaging Design, and Digital Experience. Their innovative approach centred around the "Food Made from the Heart" theme, transformed Picnic Basket into a culinary haven that evokes cherished traditions. The hand-drawn picnic basket logo and thoughtfully designed packaging set them apart from competitors, creating a unique place in patrons' hearts.
Jpd undertook the responsibility of shaping Picnic Basket's identity. Our approach was grounded in strategic Brand Strategy and Identity development, focusing on the core theme of "Food Made from the Heart." This narrative was designed to resonate with discerning individuals seeking culinary experiences that harkened back to cherished memories.
The brand's visual centrepiece was meticulously crafted - a hand-drawn picnic basket ingeniously constructed from the letters of the brand name. Within its confines, a delectable array of culinary delights showcased tradition and craftsmanship. This artistic touch authentically distinguished Picnic Basket from its conventional counterparts.
The packaging design, thoughtfully created, evoked warmth and congeniality associated with a picnic. The overarching identity fostered a genuine sense of nostalgia, carving a unique space in the hearts of patrons.
In a competitive culinary landscape, Jpd's approach illuminated the potential of an emotionally authentic brand identity. Picnic Basket transcended being a mere eatery, transforming into a culinary haven that offered nourishment for the palate and a soulful connection to cherished traditions.