Jpd partnered with Ajmal Perfumes to revitalize their Talc Powder line, introduce it to the KSA market and transition to a more premium niche. Through meticulous consumer behaviour analysis and a deep understanding of Ajmal Perfumes' production capabilities, Jpd provided strategically crafted options that encapsulated the essence of Arabian heritage while effectively managing production expenses.
Research & Analysis, Concept Design, Packaging Design
Ajmal Perfumes wanted to introduce talc powder to the KSA market while transitioning to a more premium niche. However, they needed to develop a brand strategy and packaging redesign that captured the essence of Arabian heritage and adhered to production costs, retail storage requirements, and in-house manufacturing capabilities since talc powder has a deep cultural significance among the local audience.
Jpd thoroughly analyzed consumer behaviour and examined the brand assets and characteristics of Ajmal Perfumes' talc powder line. Working closely with the Ajmal Perfumes team, we comprehensively understood their in-house production capabilities. This enabled us to offer creatively designed options that could be easily implemented without extra production expenses.
The packaging design and files from Jpd passed the first round of production testing at the Ajmal factory in the UAE. Moreover, the designs were smoothly coordinated with suppliers in China for the bottle tops while keeping within the client's budget. The talc powder line's new packaging design was revealed to audiences in Dubai and displayed in Ajmal stores and independent retail outlets.
With the successful launch of the new packaging designs, they are now available in all Ajmal Perfumes stores across the GCC, including the KSA market. This presents growth opportunities for the Ajmal brand. The new packaging is eye-catching and positions Ajmal Perfumes as a premium choice in the market, which allows them to attract a broader range of customers and establish a stronger position in the highly competitive fragrance industry.