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Raysut Cement Company, a prominent cement producer in Oman, forged a strategic partnership with Jpd to revolutionize its branding and establish a cohesive identity. Jpd tackled the challenges of inconsistent branding and lack of compelling positioning, resulting in a contemporary logo and a coherent brand message. The rebranding initiative emphasized internal communication and enhanced the brand's digital presence. The objective was to engage employees, clients, and stakeholders while incorporating the company's rich heritage and commitment to environmental sustainability.
Brand Strategy, Brand Voice, Brand Identity, Collaterals and Stationery, Brand Guidelines, Website Development
Jpd found some issues with Raysut Cement Company's current materials. The previous brand didn't have a precise, engaging positioning to connect with the diverse workforce and highlight the company's expertise. Also, the branding across Raysut Cement Company's businesses was inconsistent, so a more modern and unified strategy was required. The main challenge was to create a brand plan that could appeal to 1000+ employees and clients while devising a digital transformation plan to introduce the new brand to stakeholders.
The marketing team of Raysut Cement Company collaborated closely with Jpd to establish a systematic approach for carrying out the rebranding exercise. They created a unique visual identity incorporating the company's heritage and focusing on environmental concerns using green.
Jpd updated Raysut Cement Company's logo to make it more modern while still recognizable in the industry. This rebranding also included developing a consistent brand message and tone, improving internal communication, and updating the brand's digital presence.
Jpd's rebranding initiative successfully transformed the brand identity of Raysut Cement Company and positioned it as a leading force in the cement industry. The new brand identity reflects national pride and the cohesive strategy and messaging resonated well with the company's diverse workforce, fostering unity and collaboration.
The company's communication with clients was improved by revamping the sales pitch tone and structure. Additionally, the digital transformation of Raysut Cement Company's brand successfully introduced its new identity to stakeholders and promoted engagement. In conclusion, the rebranding initiative bolstered the company's position in the market and paved the way for future success in the industry.
