Platinum VA, a leading professional services firm, formed a strategic alliance with Jpd to reimagine its corporate identity. The objective was to distinguish their exceptional personal and virtual assistance services, showcase the dependability and expertise of their skilled workforce, and attract top talent and working mothers. Jpd meticulously conducted an in-depth industry analysis, effectively addressed concerns, and successfully established a unified brand identity. The brandmark was refined, while a dynamic and responsive logo symbolised progress. A versatile identity system was meticulously developed to ensure consistent application across various platforms.
Brand Strategy, Brand Voice, Brand Identity, Collaterals and Stationery, Brand Guidelines, Website Development
Platinum VA needed to communicate the difference between personal assistance and virtual assistance services, educate the market about the benefits of the latter, and showcase their highly trained employees' reliability, trustworthiness, and professionalism. Key objectives were attracting the right talent and empowering working mothers to grow their careers.
Through industry screening and analysis, Jpd gained insight into the brand and its target audience. Jpd then pinpointed crucial areas of concern, streamlined the offerings, and established a clear brand positioning with a cohesive tone of voice and visual language. The brandmark was simplified, and a responsive logo was created to embody progress, collaboration, and synchronization. Additionally, a flexible identity system was developed to ensure consistency across diverse platforms.
Following a successful brand launch, there was a surge of interest and positive feedback from the market, prompting Platinum VA to expand its services to a new market segment - Legal Firms. The company's new brand identity is attracting highly skilled employees with diverse skill sets to support the growing demands of the company's clients.
Transform Awards MEA
Gold Award Winner
Best Visual Identity from Professional Services Sector