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Platinum VA is a virtual assistance company that provides professional admin services for corporate consulting companies in the UAE. However, the company was facing challenges that prevented its growth, which prompted them to reinvent their brand identity.
What we did
> Brand Strategy
> Tone of Voice
> Brand Identity
> Brand Guidelines
> Digital Experience
Platinum VA needed to communicate the difference between personal assistance and virtual assistance services, educate the market about the benefits of the latter, and showcase the reliability, trustworthiness, and professionalism of their highly trained employees. Attracting the right talent and empowering working mothers to grow their careers were also key objectives.
Jpd performed an industry screening and analysis to understand the brand and the target audience. Jpd identified key areas of concern, consolidated the offering, and developed a simple brand positioning with a consistent tone of voice and visual language. Jpd simplified the brandmark and developed a responsive logo that reflected progress, collaboration, and synchronization. A responsive identity system was also created to allow flexibility across various platforms.
The successful brand launch led to high interest and a positive response from the market, which prompted an expansion to a new market segment, Legal Firms. Platinum VA's new brand identity continues to attract highly qualified employees with various skill sets to support the company's fast-growing and expanding needs and requested services.
Transform Awards MEA
Gold Award Winner
Best Visual Identity from Professional Services Sector
