The Ultratravel Collection, a loyalty program managed by the Global Hotel Alliance (GHA), caters to discerning travellers seeking luxury. With an extensive portfolio of exquisite hotels and resorts across 300 destinations globally, membership offers bespoke experiences, exceptional service, and exclusive privileges. Embrace a world of tailored indulgence where innovation and strategic hospitality converge.
The Ultratravel Collection sought out Jpd to spearhead the rebranding of their program to accurately reflect their unwavering dedication to delivering exceptional service and unparalleled experiences to their esteemed members. Our seasoned experts collaborated closely with them, crafting a brand identity highlighting their steadfast commitment to luxury lifestyle while encapsulating the distinctive essence that sets Ultratravel Collection apart in the industry.
Brand Strategy, Brand Voice, Brand Identity, Collaterals and Stationery, Brand Guidelines, Brand Campaign
The Ultratravel Collection team embarked on a mission to establish a cohesive visual identity for their esteemed brand on a global scale. Recognizing the significance of brand guidelines, they aimed to ensure consistent usage of their logo across various platforms, fostering fruitful partnerships and endorsement opportunities worldwide. As a proud member of the largest hotel brand alliance, they sought Jpd's expertise to execute a comprehensive rebranding of the Ultratravel Collection. Our collaboration developed a strategic brand identity, tone of voice, and naming guidelines for their loyalty program. These guidelines set them apart from their competitors and stayed true to GHA's core brand values. Our accomplished team has successfully executed impactful brand campaigns across European and North American markets.
Jpd performed in-depth research to find an opportunity to differentiate the brand within a saturated luxury hospitality market. Inspired by the LocalExperiences, the creative team rolled out full look & feel and marketing materials for the Ultratravel Collection brand. With slight adjustments to the existing logo, Jpd developed a brand guideline document, keeping in mind the comprehensive number of requirements a global brand may face.
The newly crafted brand identity for the Ultratravel Collection, developed by Jpd, has remarkably struck a chord with its target audience - affluent travellers seeking unparalleled, luxurious experiences. Our guidelines ensure consistent brand usage across all touchpoints, including collaterals and campaign materials. Embracing this fresh identity has empowered the Ultratravel Collection to stand out amidst a highly competitive market, propelling them towards their ambition of establishing themselves as a renowned name in the luxury travel sector. This successful rebranding venture owes its triumph to our profound expertise and unwavering commitment to excellence in hospitality branding.