IVEDCO, a Dallas-based provider of intravenous therapy and blood testing, joined forces with Jpd to strategically rebrand and reposition its business in Texas's highly competitive medical supplies and equipment market. With a focus on captivating a tech-savvy business audience, Jpd devised an innovative rebranding strategy encompassing a cutting-edge visual identity, a meticulously crafted tone of voice document, and a suite of content templates. The ultimate objective was to empower IVEDCO with a distinct competitive advantage while effectively engaging existing and prospective customers.
Brand Strategy, Brand Voice, Brand Identity, Collaterals and Stationery, Brand Guidelines
IVEDCO engaged Jpd to revamp their brand identity in Texas's competitive medical supplies and equipment market. They wanted to appeal to a tech-savvy business audience and asked for a comprehensive rebranding strategy to achieve their goals.
We took the time to understand IVEDCO and their competitive landscape and developed a branding strategy that provided them with an edge.
Our brand strategy focused on creating a more modern, tech-oriented identity for IVEDCO that would resonate with existing and new customer prospects. To accomplish this, we created a detailed tone of voice document establishing their unique values and approach to customer service. We also developed a powerful visual identity system, including colour palettes, typography, graphic elements, photography, illustration guidelines, and content templates.
Jpd's rebranding of IVEDCO brought about a significant change by creating a modern and abstract design while preserving the brand's familiarity. This strategy helped IVEDCO expand its market reach, especially among tech-oriented businesses, resulting in increased relevance and appeal.
After rebranding, IVEDCO achieved significant success by appealing to its target audience with a refreshed brand image. The new branding distinguished IVEDCO from its competitors, establishing the healthcare provider as reliable and inventive and gaining more market recognition and customer involvement.