U+A Architects, a prominent AEC firm with a strong presence in London, Dubai, and Toronto, embarked on a mission to elevate its branding and effectively communicate its competitive edge. They entrusted our agency to craft a new brand identity that embodies their core values and positions them as industry trailblazers. U+A is reshaping its brand identity to achieve even greater triumph in the ever-evolving landscape through a strategic focus on employee engagement and harnessing the power of digital tools.
Brand Strategy, Brand Voice, Brand Identity, Collaterals and Stationery, Brand Guidelines, Website Design
The challenge for U+A was to develop a branding strategy that would effectively communicate its competitive advantage and position them as an industry leader. They also wanted a brand identity that reflected their commitment to excellence, innovation, and customer service.
We developed a new brand strategy focused on employee engagement. Our approach included identifying the core values of U+A and communicating these through meaningful internal initiatives. These initiatives were designed to help bring the brand vision and mission to life whilst reinforcing trust in the organization's leadership team. Additionally, we used innovative digital tools such as social media and video content to promote the brand message and create a positive dialogue with employees.
By rebranding with an emphasis on employee engagementJpd faced the challenge of standardizing various brand elements and simplifying the brand logo to make it more readable and understandable while communicating U+A's diverse offerings. The team also had to develop a strategy to help U+A stay relevant in a dynamic market and create a consistent brand message for its audiences.