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U+A is a leading architecture firm that offers a comprehensive range of services, including architecture, interior design, project management, landscape, and engineering. With a presence in several cities, the firm partnered with Jpd to enhance its brand strategy and develop brand guidelines that would ensure consistency across all its offices.
What we did
> Brand Strategy
> Tone of Voice
> Brand Identity
> Brand Guidelines
Jpd faced the challenge of standardizing various brand elements and simplifying the brand logo to make it more readable and understandable while communicating U+A's diverse offerings. The team also had to develop a strategy that would help U+A stay relevant in a dynamic market and create a consistent brand message for its audiences.
To address the challenges faced by U+A, Jpd developed a brand uplift strategy that focused on creating consistent brand communication that resonated with its audiences. This involved giving the brand a modern, artistic touch that added value and differentiated it from competitors.
The brand uplift was a resounding success, and U+A received an overwhelmingly positive response from both peers and clients. This helped the firm expand into new geographic locations and grow its business within the architecture and design sector. With a clear and consistent brand message, U+A is well-positioned to continue its growth and success in the years to come.
