ATI, a prominent AEC firm in the UAE, sought our expertise to revitalize their brand. We devised a comprehensive rebranding strategy that seamlessly integrated their core values with a fresh, contemporary identity. Through meticulous research and collaborative effort, we crafted a cohesive branding system enriched with updated messaging, visuals, and a new logo. The result is a distinct and forward-thinking brand that authentically embodies ATI's strengths and aspirations while strategically positioning them for future success.
Brand Strategy, Brand Voice, Brand Identity, Stationery, Brand Guidelines
ATI wanted to update their brand to give them a fresh, modern feel. They needed our help identifying the best way to differentiate themselves from others in their industry while being true to their core values.
We worked closely with ATI’s management team and conducted extensive research into the AEC industry, identifying opportunities for ATI to stand out from competitors. We developed a comprehensive rebranding strategy that leveraged ATI’s unique strengths while creating an innovative new look for them. We created a cohesive branding system with a new logo, colour palette, fonts, updated messaging, and visuals. Through this process, we helped create an original identity that was modern and reflective of ATI’s values.
We implemented the new branding system across ATI’s existing and future marketing channels, including print materials and brand environment. The rebranding has helped ATI stand out in a competitive industry and position itself as an innovative, strategic design firm. Since the launch of the rebranding campaign, ATI has seen increased engagement with their core audience and an expanded customer base.