ATI is a renowned global architectural and engineering consultancy firm that was founded in 1980 and has its headquarters in Dubai. With offices located in several major cities around the world, ATI has been committed to creating universal design concepts that reflect local culture and values. In order to ensure a more modern and consistent brand image across various channels and reflect its core philosophy, ATI reached out to Jpd.
What we did
> Brand Strategy
> Tone of Voice
> Brand Identity
> Brand Guidelines
The challenge for Jpd was to uplift the brand of ATI and address key areas of concern while preserving the heritage of the firm. The brand needed to communicate a consistent and modern look and feel while also reflecting the values and culture of the locations in which ATI operates.
Jpd developed a consolidated brand look and feel that addressed the key areas of concern and communicated the heritage of ATI. This included developing a full set of Brand Guidelines that provided clear instructions on how to maintain brand consistency across all channels. The Jpd team focused on consistent usage of brand colours, graphics, and uplifted brand logo to create a modern, consistent look and feel that aligned with ATI's core philosophy.
As a result of the brand uplift, ATI received an enormous response from peers and clients. The clear and consistent brand image enabled the company to expand into new geographical locations and grow its business within the architectural and design sector. With Jpd's guidance, ATI is now equipped with an accurate brand uplift that represents the company's values and vision and provides the foundation for future growth and success.