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Trans Asia Group, a leading provider of Pipeline, Process, and Industrial Services for the Energy sector, was facing a lack of direction and an unengaged workforce. They approached Jpd for a full strategic rebrand to uplift their brand positioning and prepare for international expansion.
What we did
> Brand Strategy
> Tone of Voice
> Brand Identity
> Brand Guidelines
> Digital Experience
Trans Asia had been operating for years without an established brand strategy, resulting in multiple inconsistent associations and confusion among stakeholders. The challenge was to modernize and align the brand while retaining its strong recall and reflecting the team's reliability, commitment, and flexibility.
Jpd's step-by-step strategic approach involved identifying the company's spirit, future ambitions, and key areas for improvement through strategic immersion and discovery exercises. The proposed brand story of "Beyond Delivery" was established, and the creative team created a modern and simple logotype while retaining the familiarity of the old brand identity. The new brand system reflected dynamic movement, swift delivery, collaboration, and a proactive approach.
TransAsia's new brand identity presented itself with great success at ADIPEC 2020, resulting in an increase in new business inquiries and positive feedback from existing clients. The company also opened its Kuwait office in 2021, less than six months after the brand launch, and successfully opened its Aberdeen Equipment Yard in the UK at the start of 2020, demonstrating its vision for further expansion and innovation.
“Fortunately, timely investment into the brand transformation has set the brand onto a strong path, despite the unprecedented events of 2020 and its ongoing effects on the market. We feel incredibly competitive, with a positive outlook on the future”
Sachin Sanghai
CEO of TransAsia Group
Transform Awards MEA
Gold Award Winner
Best Visual Identity for Engineering & Manufacturing Sector
