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TransAsia had operated across seven countries without a brand capable of representing its full capability. Jpd developed the strategic platform and identity to position the group for international growth — a transformation that earned Gold at the Transform Awards MEA 2021.
Trans Asia Group is a provider of pipeline, process, and industrial services operating across the UAE, Saudi Arabia, Qatar, Singapore, India, the UK, and the USA. Despite its international presence and the scale of its operations, the business had never established a coherent brand positioning. Multiple inconsistent associations had built up over time, creating confusion for clients and partners and making it difficult for the organisation to present itself with the authority it deserved. The rebrand needed to modernise the brand without abandoning the strong recall the Trans Asia name had built — while creating a platform capable of carrying the company's international ambitions.
Jpd led a structured brand immersion, working with leadership and stakeholders across the business to uncover TransAsia's defining strengths and future direction. The brand story — Beyond Delivery — was developed to capture the company's commitment to going further than its competitors: not just completing a project, but ensuring every outcome serves the client's broader objectives. A new logotype was created that preserved the familiarity of the existing identity while introducing the visual clarity and confidence the business required. The new brand system expressed dynamic movement, precision, and reliability across every touchpoint. A complete brand manual was developed alongside an entirely new digital presence, designed for clarity and engagement.
The brand transformation positioned TransAsia as a leading and recognisable provider in the energy sector across all seven of its markets. Client engagement increased, business trust was reinforced, and the company's leadership described the transformation as decisive in the company's ability to navigate market uncertainty in 2020 and beyond. The transformation was recognised at the Transform Awards MEA 2021 with a Gold Award for Best Visual Identity from the Engineering and Manufacturing Sector.
"Timely investment into the brand transformation has set the brand onto a strong path, despite the unprecedented events of 2020. We feel incredibly competitive, with a positive outlook on the future."
Sachin Sanghai
CEO, TransAsia Group
