Attibassi Coffee, an esteemed brand founded in 1918 in Bologna, Italy, is expanding its presence in the Middle East. To effectively engage with the local audience, they have customized their marketing materials and established multiple branches in the UAE. Jpd, a strategic marketing agency, has played a pivotal role in adapting its brand to the Arab market by creating tailored brand guidelines. The tasks encompass designing materials, managing social media, and launching a captivating billboard campaign.
Brand Strategy, Brand Voice, Brand Identity Arabization, Collaterals, Brand Guidelines, Signage, Brand Campaign
Attibassi had to modify its marketing materials to appeal to the Middle East market without losing its brand identity. This included customizing their content to ensure it connected with the local audience and matched the region's cultural values. Additionally, Attibassi needed assistance designing in-store and corporate materials, creating a social media presence, and launching effective advertising campaigns.
Jpd thoroughly assessed Attibassi's current marketing materials and formulated a detailed plan to simplify the brand launch in the Middle East. They effectively adapted the brand to the Arab market by creating customized brand guidelines for the region. After extensive research and analysis, Jpd developed a regional brand identity that included brand position, tone of voice, and visual elements that would appeal to the Middle East market.
The tasks required are designing materials for both in-store and corporate use, managing the company's social media accounts, and creating a billboard advertising campaign that will effectively engage the intended audience.
Attibassi and Jpd worked together and achieved outstanding outcomes. They created a specific brand strategy and visual elements that effectively linked Attibassi with the Middle East market. This significantly impacted the local people, and they connected well with the brand. Additionally, Jpd's skills in creating in-store and corporate materials improved the brand's appearance and ensured consistency across different touchpoints. Attibassi's digital presence was enhanced by the management and styling of its social media, resulting in higher engagement and increased brand visibility. The prominent billboard advertising campaign also gained attention and raised brand awareness in the region.
Jpd received a Gold award for Best Localization of an International Brand at the Transform Awards MENA 2017, acknowledging their successful work for Attibassi Coffee. Through strategic brand localization efforts by Jpd, Attibassi Coffee was able to effectively engage with the local audience and establish a strong presence in the Middle East market.
Transform Awards MEA
Gold Award Winner
Best International Brand Locailization