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The Elaf Hospitality got in touch with Jpd, as The Kingdom of Saudi Arabia was transforming itself into a vibrant 21st-century cultural metropolis to attract regional and international visitors with unique experiences, events, business opportunities and performances. Looking to rebrand and enhance the positioning of the quintessential Jeddah landmark and a masterpiece, The Hotel Galleria, the team worked together on a complete rebranding and positioning program.
Working with the legacy brand, Jpd was looking to uplift and enhance the brand positioning, with a focus on the guest experience.With extensive research of hospitality peer landscape and industry trends, accompanied with client interviews and customer journey analysis, the team proposed comprehensive story and brand messages, to capture travel and signature experiences, positioning the brand as a unique destination and a landmark of Jeddah. Accompanied by the brand story, Jpd rolled out full visual uplift and design development.
With the ongoing project spanning through the COVID-19 pandemic, working closely with the client, Jpd ensured full attention to detail and market changes for the most efficient brand roll out into the new world. The timely developed brand story helped to develop further relationships and loyalty between the brand and the current guests, with a 100% retention rate, as well as attracting new visitors who are looking for safety and quality. A successful rollout of the new brand in 2021, instilled trust internally and externally, ensuring longevity and a strong competitive position in the market.
Brand Insights
• Stakeholder Interviews
• Peer Analysis & Audits
• Brand Workshops
Brand Strategy
• Positioning Strategy
Naming & Verbal Identity
• Brand Taglines
• Tone of Voice
• Copywriting
Brand Identity & Development
• Brandmark
• Visual Identity
• Visual Asset creation
• Brand Guidelines
Digital Eco-system
• Information Architecture
• Web Consultancy
