How to reposition an iconic destination into a luxury hotel?

Client

Elaf Group

Project

Brand Refresh

Sector

Hospitality

Overview

Situated in Jeddah, Saudi Arabia, Hotel Galleria by Elaf Group stands as a 5-star luxury hotel epitomizing opulence and heritage. Drawing inspiration from Giuseppe Mengoni's architectural brilliance, this iconic establishment symbolizes grandeur and culture. In response to the ever-evolving landscape of Saudi Arabia, Elaf Group entrusted Jpd with the task of rebranding and repositioning Hotel Galleria as the ultimate destination for both business and leisure travellers. Despite the challenges posed by the COVID-19 pandemic and global hotel chains, Jpd successfully devised a comprehensive branding program that celebrated the hotel's rich heritage and captured the essence of Saudi Arabia's dynamic tourism sector. This case study is a testament to Jpd's strategic vision and creative prowess in revitalizing Hotel Galleria, establishing it as an indispensable landmark for a discerning audience.

Services

Brand Strategy, Brand Voice, Brand Identity, Collaterals and stationery, Brand Guidelines

Hotel Galleria Jeddah - Saudi Arabia rebrand

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The Challenge

The challenge was repositioning Hotel Galleria as a luxury property for business and leisure travellers. To be successful, the Elaf Group needed to develop an innovative brand positioning that would communicate the hotel’s unique character while appealing to an international audience. Additionally, cultural sensitivity had to be considered when creating the new identity.

The COVID-19 pandemic severely impacted the hospitality sector, and the market was saturated with several international hotel chains, making it challenging to create a unique brand that would stand out. The key challenge was to retain and enhance the legacy brand while targeting an elite and noble audience. Jpd had to develop a careful branding program highlighting the hotel's unique and exclusive experiences and the essence of the transformations in Saudi Arabia's tourism sector.

Our Solution

Jpd created a brand story positioning The Hotel Galleria as an iconic destination, emphasizing its deep roots in Saudi Arabia's culture and unique experiences for discerning guests. The brand experience for guests was inspired by the hotel's heritage and architectural grandeur, with a complete walkthrough from arrival to departure, including activities, culinary experiences, and social life. The design process refined the brandmark, creating a stand-alone brand that emphasized Jeddah's location and utilized pastel colours inspired by the hotel's interiors. The team developed a visual expression around luxurious lightness, imitating the play of light and shadow on surfaces within the hotel experience.

Jpd Branding Agency | Hotel Galleria Jeddah - Saudi Arabia

Jpd Stationery Branding | Hotel Galleria Jeddah - Saudi Arabia

Jpd Hotel Design and Branding | Hotel Galleria Jeddah - Saudi Arabia

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The Results

The rebranding program helped The Hotel Galleria to achieve a 100% retention rate and attract new visitors seeking safe stays and premium experiences in the post-pandemic world. The hotel was recognized with several prestigious awards, such as the World Luxury Hotel Awards, Continent Winner, 2021, and the Best Visual Identity for Hospitality & Travel Sector at the Transform Awards MEA. The HACCP Codex Alimentarius Certificate recognized the hotel's excellence in food and beverage services. The new brand story and experience helped The Hotel Galleria to maintain its legacy while enhancing its positioning as a quintessential Jeddah landmark for a noble and elite audience.

Agency Award:

Transform Awards MEA
Bronze Award Winner
Best Visual Identity for Hospitality & Travel Sector

We're one of the best branding agencies based in London, United Kingdom and Dubai, United Arab Emirates, called Jpd. As experienced creative brand consultants, we're a full-service branding agency that develops effective brand strategies, creative ideas, packaging design, and user-friendly web design for businesses across various industries. Our unique approach, research and branding services involve fostering a mindful and collaborative environment to create powerful and distinctive brand strategies and brand communications to help companies thrive and stay ahead.
Under the leadership of our Managing Director and Founder, James Pass, we're the best branding design agency in Dubai, UAE and London, UK; we have proudly received numerous accolades, including the TransformAwards MEA and Business Vision Awards, for our track record in brand positioning, visual identity, rebranding and brand communication.
Before establishing the Jpd agency in London, James Pass was the Creative Director at Landor & Fitch, the world’s leading brand consultancy. With notify project work for Jumeirah Group, Masdar, EMAAR, HiltonHotels, Rotana Hotels and Nadi Pharmacy. His country experience ranges from Dubai, UAE, Riyadh, Saudi Arabia, and London, UK.
Working with global businesses and regional start-ups within the MENA Region (Saudi Arabia)and around the World, our creative team of strategists and designers at the agency bring experience to the table in crafting the perfect outcome to build brand recognition. We provide insights, guidance, and resources that enable you to succeed using a comprehensive approach from start to finish.
Our mission as the best branding agency in Dubai and London is to empower organisations in the Middle East region, Saudi Arabia, the USA and Europe through the power of the brand by delivering high-quality services. Our team of experienced and passionate branding professionals from London, Dubai, New York, and San Francisco provide clients with creative solutions, strategies, digital design and packages tailored to meet their needs, goals, and budget. Whether you’re looking for a full-service brand experience or need help with one aspect of your marketing strategy, our skilled agency will deliver exceptional results.
As a full-service creative agency in London and one of the best branding agencies, our team believes that a brand is not just a logo but the collective experience you and your customers have. We help you as a marketing agency uncover insights, define your unique identity, build customer relationships, and create an end-to-end experience that branding builds brand loyalty and trust and enhances your brand's potential success.
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We have long-term experience and expertise working on brands within Hospitality, the Government of Dubai UAE, Real Estate, Engineering, Energy, Oil & Gas, Retail and Investment sectors from Start-ups to established businesses, holding companies and stock-listed conglobates in Saudi Arabia, united kingdom, united arab emirates and around the world. By working closely with your CEO, managing director, chief marketing officer, marketing team and people, we work together as your extended department to meet your business needs and define purpose.
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