The Hotel Galleria is a luxury 5-star hotel in Jeddah, Kingdom of Saudi Arabia, known for its rich heritage and unique architectural grandeur inspired by the 19th-century designs of Italian master Giuseppe Mengoni. The Elaf Group approached Jpd for rebranding as Saudi Arabia transformed into a cultural metropolis with tourism, business, and entertainment opportunities.
What we did
> Brand Strategy
> Tone of Voice
> Brand Identity
> Brand Guidelines
The hospitality sector was severely impacted by the COVID-19 pandemic, and the market was saturated with several international hotel chains, making it challenging to create a unique brand that would stand out. The key challenge was to retain and enhance the legacy brand while targeting an elite and noble audience. Jpd had to develop a careful rebranding program that highlighted the hotel's unique and exclusive experiences and the essence of the transformations in Saudi Arabia's tourism sector.
Jpd created a brand story positioning The Hotel Galleria as an iconic destination, emphasizing its deep roots in Saudi Arabia's culture and unique experiences for discerning guests. The brand experience for guests was inspired by the hotel's heritage and architectural grandeur, with a complete walkthrough from arrival to departure, including activities, culinary experiences, and social life. The design process refined the brandmark, creating a stand-alone brand that emphasized Jeddah's location and utilized pastel colours inspired by the hotel's interiors. The team developed a visual expression around luxurious lightness, imitating the play of light and shadow on surfaces within the hotel experience.
The rebranding program helped The Hotel Galleria to achieve a 100% retention rate and attract new visitors seeking safe stays and premium experiences in the post-pandemic world. The hotel was recognized with several prestigious awards, such as the World Luxury Hotel Awards, Continent Winner, 2021, and the Best Visual Identity for Hospitality & Travel Sector at the Transform Awards MEA. The HACCP Codex Alimentarius Certificate recognized the hotel's excellence in food and beverage services. The new brand story and experience helped The Hotel Galleria to maintain its legacy while enhancing its positioning as a quintessential Jeddah landmark for a noble and elite audience.
Transform Awards MEA
Bronze Award Winner
Best Visual Identity for Hospitality & Travel Sector