Emirates Gas, a prominent gas company in the UAE, joined forces with Jpd for a pioneering digital transformation initiative aimed at elevating its digital presence and enhancing user experience. Jpd meticulously conducted a comprehensive business review, meticulously crafted an updated information architecture, and masterfully created a cutting-edge UI/UX design in perfect alignment with contemporary trends. The website launch was flawlessly executed within a challenging timeframe, ensuring a fully responsive and effortlessly navigable site. Additionally, Jpd astutely developed a robust digital branding strategy encompassing captivating campaign visuals and compelling website content.
Research & Analysis, User experience mapping, UI/UX Visual Design, Information Architecture, Digital Creativity, Implementation Consultancy
Emirates Gas, a market leader in the gas industry in the UAE, approached Jpd with a challenge. The client required an update of their digital presence to ensure the latest practices and create a smooth user experience for both Business Customers and End Consumers. The task was more difficult as Jpd had to work within a tight deadline to meet internal milestones and planned website launch dates.
Jpd conducted a business review of Emirates Gas to analyze its digital strategy and understand customer needs. This was followed by the design team creating user experience maps, which, combined with visual audits of peers, identified areas where improvements could be made. Following this, Jpd designed an updated information architecture and created visuals for a new UI/UX design aligned with modern trends. The creative team also provided consultancy services for implementation and ensured the website would launch smoothly and on time. Jpd ensured the site was fully responsive and easy to navigate, regardless of the device or platform used. Jpd also created a strong digital branding strategy for Emirates Gas, including campaign visuals and website content.
The launch of the new website was a resounding success, with all internal deadlines being met. The internal and external audiences positively received the new visual interface and user experience. As a result, the website experienced increased traffic, engagement, and enquiries. Emirates Gas continues to be a market leader in the gas industry in the UAE, with a strong digital presence that delivers results.