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AESG is a leading consultancy, engineering, and advisory firm based in London and Dubai, serving clients across Europe, the Middle East, and Asia. With expertise in six core departments, we are committed to delivering advanced performance within the built environment and providing innovative solutions for our clients.
What we did
> Brand Strategy
> Tone of Voice
> Brand Identity
> Brand Guidelines
> Digital Experience
In order to streamline its brand identity and enhance its marketing efforts, AESG sought the expertise of Jpd, a branding and design agency. Jpd was tasked with developing comprehensive brand guidelines, analyzing existing brand materials, and proposing a more modern and efficient utilization of the brandmark.
Jpd developed a step-by-step process that included workshops and a creative uplift of the existing brand. To improve the readability and usability of the brand across multiple channels, Jpd proposed a subtle uplift to the logo and a new brand supergraphic that reflects the energy, sustainability, and natural forces. The proposed visual styling of the brand is aligned with the established AESG brand.
The accurate brand uplift proposed by Jpd has received an enormous response from peers and clients. This has enabled AESG to expand into new geographical locations and grow its business within the architectural and design sector. The new branding has helped AESG to enhance its marketing efforts and improve its overall brand identity.
