AESG, a distinguished consultancy, engineering, and advisory firm with offices in London, Singapore, Riyadh, and Dubai, specializes in delivering exceptional performance within the built environment. With expertise spanning six core departments, AESG remains dedicated to providing cutting-edge solutions for clients across Europe, the Middle East, and Asia. Recently, AESG embarked on a rebranding journey to align with its mission. The objective was to create an identity that embodies their values of sustainability and innovation. Through a meticulous step-by-step process, incorporating immersive workshops and a creative uplift, AESG collaborated closely with Jpd to craft a brand that seamlessly integrates sustainability and innovation, resulting in a compelling and distinctive identity. The proposed branding enhancements encompass subtle refinements to the logo and introduce a captivating supergraphic that evokes energy, sustainability, and natural forces. This refined visual style harmonizes with AESG's established brand, ensuring readability and usability across diverse communication channels.
Brand Strategy, Brand Voice, Brand Identity, Collaterals and Stationery, Brand Guidelines, Website Development
AESG, an agile and multifaceted organization, sought a rebranding initiative to more accurately embody its mission of delivering cutting-edge solutions in the built environment. The branding agency was tasked with crafting an identity system that would resonate internally and externally, all while staying aligned with AESG's core values of sustainability and innovation.
We collaborated closely with AESG to develop a meticulous and strategic process, encompassing workshops and a creative overhaul of the existing brand. Our objective was to create an identity that seamlessly merged sustainability and innovation, resulting in a brand with a profound impact. To enhance the brand's legibility and usability across various channels, Jpd proposed a subtle refinement to the logo and introduced a new supergraphic embodying energy, sustainability, and the forces of nature. The proposed visual style of the brand aligns seamlessly with the established AESG brand.
The precise brand uplift proposed by Jpd has received a tremendous response from peers and clients, enabling AESG to expand into new geographical locations and drive growth within the architectural and design sector. The new branding has significantly bolstered AESG's marketing efforts and overall brand identity, effectively communicating trustworthiness while duly recognizing the company's dynamic offerings. Our digital experience solutions have played a pivotal role in enhancing AESG's efficiency and productivity.