Jpd is an award-winning independent brand strategy and design consultancy. We believe in unleashing brand potential by employing proven strategic methods to create holistic brand experiences for a modern market.

Known for their intimate décor and personalized luxury, boutique hotels are continuing to fascinate the world with the customizable experience they offer. More and more travellers looking for intimacy, grandeur and a unique experience are now opting for a boutique hotel experience during their travels. Disrupting the hospitality industry, millennials too are craving for unique experiences while travelling and are extremely selective where they spend their money and time.

While half of the world tunes in to support their favourite team during the Russia World Cup 2018, the other half keenly analyses the campaigns, execution style, and more importantly the results that brands gain from the World Cup fever that will continue to grip its audience for a month or so. With over four Arab countries being represented in the 2018 edition, Arab countries have never been best-represented giving brands from the region a golden opportunity to expand their reach.

Branding was introduced as a protection against business failures by creating an identity by investing time and effort. However, not every brand is a success. Some disappear in an instant, while others simply grow old or retire. Meanwhile, many brands do not achieve the desired level of success because they can’t compete in a crowded marketplace.

JPd, an award-winning strategic branding and design agency with offices in Dubai and London, has been awarded four awards at Transform MENA Awards held last night.

The awards season is around the corner, and yet again, we have been shortlisted for four awards, at this year’s Transform MENA Awards. Transform MENA Awards honours and recognises the excellence in rebranding, brand development and the journey brands make.

‘Consumer is the king’, hence the year of 2018 is going to be more consumer centric, to make sure they have a unique experience, not just with the product but also with the brand. Talking about brands, branding has seen a wave of change that has been noticed in how agencies are striving to stand out from the rest. It’s important to be in the game and hence below are some game changing trends, the market is heading into 2018.