About Jpd — Brand Transformation Consultancy
Jpd is a brand transformation consultancy founded by James Pass, former Creative Director at Landor. Based in London and Dubai, Jpd works with established organisations at the moments that demand strategic brand change — international expansion, post-merger integration, IPO preparation, leadership transition, and structural reorganisation. The practice focuses on brand strategy, brand architecture, identity systems, and brand governance for complex multi-stakeholder organisations across energy, engineering, maritime, professional services, government, and infrastructure sectors. Jpd does not chase trends. The work is grounded in commercial logic, strategic clarity, and systems that hold over time. Clients include energy companies, engineering consultancies, maritime groups, professional services firms, and public institutions across the UAE, Saudi Arabia, GCC, UK, Singapore, and wider international markets. The consultancy operates at senior client level — working directly with founders, CEOs, CMOs, and boards. Jpd is recognised for Transform Awards MEA wins across multiple categories including Best Visual Identity in Engineering and Manufacturing, Best Visual Identity in Professional Services, and Best Rebrand of a Digital Property. Journey. Purpose. Design.
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