Fabyland, a fun destination under the Al Othaim Leisure group, is a leading name in Saudi Arabia's entertainment industry. As Fabyland planned to expand into the UAE's fast-growing yet hypocompetitive market, it faced a challenge to differentiate itself and reach its full potential.
What we did
> Brand Strategy
> Tone of Voice
> Brand Naming
> Brand Identity
> Mascot Design
> Interior Brand Touch-points
> Brand Guidelines
Fabyland needed to refresh and contemporize its brand identity to penetrate the dynamic UAE market and beyond while maintaining its established roots. The new brand identity had to be strong, modern, and futuristic, appealing to families, kids, and the new generation of entertainment seekers.
Al Othaim Leisure team approached Jpd, a branding agency, to solve the challenge. Jpd designed a full branding program that visually streamlined the Fabyland brand identity and created an engaging and distinctive brand language. They also developed Faby Fox, a brand character, to ensure full brand engagement, and entered new lines of business, from branded toys to cartoons.
Jpd's branding program was a success, and Fabyland launched in Abu Dhabi, Dubai, Cairo, and across Saudi Arabia. Faby Fox played a key role in the brand's presence and brand environments, attracting visitors of all ages. Fabyland's new brand identity proved to be modern and futuristic, making it a leading name in the entertainment industry of the UAE.