Fabyland, a prominent player in Saudi Arabia's entertainment industry and part of the esteemed Al Othaim Leisure Group, has garnered recognition across the MENA Region. With a focus on revitalizing its brand identity while staying true to its core values, Fabyland closely collaborated with our team to create a compelling logo, enchanting mascot, and comprehensive brand guidelines. Introducing Faby Fox as a charismatic brand character has propelled Fabyland to new heights, captivating families and the next generation of entertainment enthusiasts. This strategic approach has positioned Fabyland as an innovative and forward-thinking brand in the industry.
Brand Strategy, Naming, Brand Voice, Brand Identity, Mascot Development, Collaterals and Stationery, Signage, Brand Guidelines
Fabyland needed to refresh and contemporize its brand identity to penetrate the dynamic UAE market and beyond while maintaining its established roots. The new brand identity had to be strong, modern, and futuristic, appealing to families, kids, and the new generation of entertainment seekers.
We worked closely with the Fabyland team to develop a robust brand strategy and tone of voice that resonated with their clients. Furthermore, we created a logo, mascot design, interior touch-points, and brand guidelines to ensure its presence on all digital platforms. We developed Faby Fox, a brand character, to ensure full brand engagement, and entered new lines of business, from branded toys to cartoons.
The rebranding process was an incredible success as it achieved its strategic objectives and customer engagement goals. The new branding identity is now being used in multiple locations across the Middle East and North Africa (MENA) region. The project was featured in international publications such as Campaign Magazine and Creative Brief online. This has cemented Fabyland’s position as one of the leading retail destinations in the region.