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Children's Lane Boutique is a family business that values tradition and creates an atmosphere where children can embrace their imagination and parents can reminisce about cherished memories. With an exclusive range of products, this boutique provides families with a warm and safe environment to build lasting memories.
What we did
> Brand Strategy
> Tone of Voice
> Brand Identity
> Brand Guidelines
> Digital Experience
As founders and soon-to-be parents, the owners of Children's Lane Boutique struggled to find locally-sourced products that could create a nursery filled with cherished childhood memories. Determined to provide the best for their child, they embarked on a family journey to collect classic and unique brands from around the world, from Paris to London and beyond.
Children's Lane Boutique was born out of this family journey and now serves as a place for every parent to begin their own family journey. The Jpd team conducted extensive research to understand the brand and its future growth goals, leading to the development of a brand position and creative direction that encapsulates the company's values.
Jpd's Brand Strategy resulted in the creation of a Positioning Driver, "A Family Journey," which served as the foundation for the Brand Identity and Visual Language. From print to signage and digital, Jpd successfully captured the essence of Children's Lane Boutique, creating a brand that represents tradition, elegance, and family unity.
