Children's Lane Boutique is a family business that holds tradition in high regard, fostering a welcoming and secure environment for families to forge enduring memories. With an unwavering commitment to a classic European aesthetic, they enlisted the services of a visionary branding agency to craft a comprehensive strategy and aesthetic. Through meticulous research and unwavering dedication, Jpd successfully encapsulated the essence of Children's Lane Boutique, fashioning a brand that embodies tradition, sophistication, and unbreakable family bonds.
Brand Strategy, Brand Voice, Brand Identity, Collaterals and Stationery, Signage, Brand Guidelines, Website Development
Children's Lane wanted to create a cohesive feel throughout their customer experience, from the store to the online channels. They were looking for an experienced branding agency that could help them develop a strategy and aesthetic that would be both inviting and memorable.
Children's Lane Boutique was born out of this family journey and now serves as a place for every parent to begin their family journey. The Jpd team conducted extensive research to understand the brand and its future growth goals, developing a brand position and creative direction that encapsulates the company's values. Jpd created a Positioning Driver, "A Family Journey," which was the foundation for the Brand Identity and Visual Language. From print to signage and digital, Jpd successfully captured the essence of Children's Lane Boutique, creating a brand that represents tradition, elegance, and family unity.
Through creative design and strategy, Jpd was able to bring Children's Lane’s vision to life. This brand identity has been implemented across all aspects of the business, including in-store signage, website design, and digital channels. Children's Lane Boutique now has a strong online and in-store presence that reflects its core values. The brand identity has helped to create a unified customer experience, enabling Children's Lane Boutique to reach and engage with consumers effectively.