Unifying a Global Maritime Group Across 18 Countries

Client

Seven Seas Group

What we did

Brand Strategy • Verbal Identity • Visual Identity

Industry

Maritime

Overview

Following its acquisition by the US-based Supreme Group, Seven Seas needed to unite over one thousand employees across eighteen countries under a single coherent brand — one that could travel across six hundred ports worldwide without losing clarity or authority.

Seven Seas Group | Rebrand | Jpd Branding Agency London UK

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The Brief

Seven Seas Group, a globally recognised maritime services provider, faced the challenge of establishing a unified culture and brand following its acquisition by Supreme Group. With more than one thousand employees spanning eighteen countries and operations across six hundred ports worldwide, the organisation needed to communicate a clear direction to a highly diverse workforce — across varying languages, educational backgrounds, and cultural contexts. The rebrand had to preserve the equity the Seven Seas name had built while creating the coherent platform the combined business needed to move forward.

The Work

Jpd developed a comprehensive brand strategy establishing Seven Seas' positioning within the global maritime sector. A detailed identity system was created alongside a Tone of Voice document — written for accessibility across the full range of the organisation's workforce, not just its leadership. The document outlined the brand's core attributes and provided clear guidance for both internal and external communication, designed to be understood and applied consistently across every market. Full brand guidelines gave the organisation the tools to manage the brand independently over time.

Seven Seas Group | Stationery | Jpd Branding Agency London UK

Seven Seas Group | Brochure | Jpd Branding Agency London UK

Seven Seas Group | Brochure Spread | Jpd Branding Agency London UK

Seven Seas Group | Brochure Spreads | Jpd Branding Agency London UK

Seven Seas Group | Brochure Reports | Jpd Branding Agency London UK

Seven Seas Group | Flyers | Jpd Branding Agency London UK

Seven Seas Group | Uniforms | Jpd Branding Agency London UK

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The Outcome

The rebrand unified Seven Seas' global workforce under a shared mission and identity. Internally, employee motivation increased, response times improved, and recognition programmes allowed the brand's values to be demonstrated through everyday behaviour. The external response was equally strong — both the CEO of Seven Seas and the CEO of Supreme Group described the engagement with the new brand from customers and employees as outstanding. The transformation was recognised at the Transform Awards MEA with a Bronze Award for Best Use of Brand Tone of Voice.

"Externally, the rebranding has probably gotten the most attention and we are happy to see the engagement with our new brand has been fantastic, from both customers and employees. This was the first step for Seven Seas to get a recognisable offering across the world."

Ole Gulsvik
CEO, Seven Seas Group

We're one of the best branding agencies based in London, United Kingdom and Dubai, United Arab Emirates, called Jpd. As experienced creative brand consultants, we're a full-service branding agency that develops effective brand strategies, creative ideas, packaging design, and user-friendly web design for businesses across various industries. Our unique approach, research and branding services involve fostering a mindful and collaborative environment to create powerful and distinctive brand strategies and brand communications to help companies thrive and stay ahead.
Under the leadership of our Managing Director and Founder, James Pass, we're the best branding design agency in Dubai, UAE and London, UK; we have proudly received numerous accolades, including the TransformAwards MEA and Business Vision Awards, for our track record in brand positioning, visual identity, rebranding and brand communication.
Before establishing the Jpd agency in London, James Pass was the Creative Director at Landor & Fitch, the world’s leading brand consultancy. With notify project work for Jumeirah Group, Masdar, EMAAR, HiltonHotels, Rotana Hotels and Nadi Pharmacy. His country experience ranges from Dubai, UAE, Riyadh, Saudi Arabia, and London, UK.
Working with global businesses and regional start-ups within the MENA Region (Saudi Arabia)and around the World, our creative team of strategists and designers at the agency bring experience to the table in crafting the perfect outcome to build brand recognition. We provide insights, guidance, and resources that enable you to succeed using a comprehensive approach from start to finish.
Our mission as the best branding agency in Dubai and London is to empower organisations in the Middle East region, Saudi Arabia, the USA and Europe through the power of the brand by delivering high-quality services. Our team of experienced and passionate branding professionals from London, Dubai, New York, and San Francisco provide clients with creative solutions, strategies, digital design and packages tailored to meet their needs, goals, and budget. Whether you’re looking for a full-service brand experience or need help with one aspect of your marketing strategy, our skilled agency will deliver exceptional results.
As a full-service creative agency in London and one of the best branding agencies, our team believes that a brand is not just a logo but the collective experience you and your customers have. We help you as a marketing agency uncover insights, define your unique identity, build customer relationships, and create an end-to-end experience that branding builds brand loyalty and trust and enhances your brand's potential success.
We build brands as a marketing agency by partnering with full-service digital agencies that create user-friendly digital solutions, website design, UI design and web development to build digital strategies that drive measurable results and success for your company. Our broad portfolio of services also includes visual brand identity design, logo design, user experience design, website design, packaging design and more!
By combining brand strategy & marketing strategy, we collaborate with your communication agency to develop a coherent public relations framework to build long-lasting relationships with your target audience and workforce.
We have long-term experience and expertise working on brands within Hospitality, the Government of Dubai UAE, Real Estate, Engineering, Energy, Oil & Gas, Retail and Investment sectors from Start-ups to established businesses, holding companies and stock-listed conglobates in Saudi Arabia, united kingdom, united arab emirates and around the world. By working closely with your CEO, managing director, chief marketing officer, marketing team and people, we work together as your extended department to meet your business needs and define purpose.
Whether it's creating an entirely new look or rebranding your established business enterprise, Jpd build brands with impactful results. Let's talk and start your brand journey!

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Unifying a Global Maritime Group Across 18 Countries

Seven Seas Group

Brand Strategy • Verbal Identity • Visual Identity

Maritime

The Brief

The Work

The Outcome

Jpd Brand Consultants

Take a look at
some of our work.

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