Seven Seas Group, a globally renowned maritime services group, faced the critical challenge of optimizing operations and fostering a cohesive culture following its acquisition by the US-based Supreme Group. With a diverse workforce spanning over 1000 employees across 18 countries, the company sought to effectively communicate its new brand and mission to its extensive network of 600 ports worldwide. Our agency delivered a comprehensive branding solution encompassing meticulous brand guidelines, a compelling Tone of Voice document, and an innovative Brand Identity design to reposition the company and unite its diverse employee base successfully.
Brand Strategy, Brand Voice, Brand Identity, Collaterals and Stationery, Brand Guidelines, Website Development
The challenge for Seven Seas was to unify its diverse employee base and effectively communicate the new brand and mission to its customers and partners worldwide. With concerns about language barriers and varying levels of education, senior management needed a Tone of Voice document that all employees would easily understand.
Our agency worked on a comprehensive branding solution that included developing brand guidelines. These included an in-depth Brand Strategy document, a Tone of Voice document and a Brand Identity design. All three documents were central to creating an effective rebranding for the company.
Seven Seas Group achieved their goal of successfully unifying its diverse workforce under one unified mission, achieving a more efficient operation with quicker response times and improved employee motivation by providing recognition programs that allowed employees to showcase their achievements after analyzing company materials and conducting stakeholder interviews, the Jpd team identified the need for a comprehensive brand positioning to align with the company's new direction and engage its diverse workforce. The team developed a Tone of Voice document that outlined key attributes and provided tips and examples for internal and external communication.
“Externally, the rebranding has probably gotten the most attention and we are happy to see the engagement with our new brand has been fantastic, from both customers and employees. This was the first step for Seven Seas to get are cognisable offering across the world and it has also definitely resulted in amore unified feeling among our employees”
CEO of Seven Seas Group
“Only positive feedback from customers and employees”
CEO of Supreme Group
Transform Awards MEA
Bronze Award Winner
Best use of brand tone of voice