Seven Seas Group, a global maritime services group, faced the challenge of streamlining its operations and creating a unified culture after being acquired by US-based Supreme Group. With a presence in over 18 countries and a diverse workforce of over 1000 employees, the company needed to communicate its new brand and mission to its global network of 600 ports
What we did
> Brand Strategy
> Tone of Voice
> Brand Identity
> Brand Guidelines
The challenge for Seven Seas was to unify its diverse employee base and effectively communicate the new brand and mission to its customers and partners around the world. With concerns about language barriers and varying levels of education, senior management needed a Tone of Voice document that would be easily understood by all employees.
After analyzing company materials and conducting stakeholder interviews, the Jpd team identified the need for a comprehensive brand positioning that would align with the company's new direction and engage its diverse workforce. The team developed a Tone of Voice document that outlined key attributes and provided tips and examples for internal and external communication.
The successful launch of the new Seven Seas brand inLondon marked the beginning of a unified and streamlined company, with a clear vision and approach to serving its clients across the globe.
“Externally, the rebranding has probably gotten the most attention and we are happy to see the engagement with our new brand has been fantastic, from both customers and employees. This was the first step for Seven Seas to get are cognisable offering across the world and it has also definitely resulted in amore unified feeling among our employees”
CEO of Seven Seas Group
“Only positive feedback from customers and employees”
CEO of Supreme Group
Transform Awards MEA
Bronze Award Winner
Best use of brand tone of voice