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Blazon Hotels, a subsidiary of Smart Hospitality Solutions (SHS), is a hotel and resort management company with a global reach. The brand is led by a team of experienced hoteliers with over 40+ years of experience. Blazon Hotels partnered with Jpd for the development of a brand identity that would accurately represent the brand's values and vision.
What we did
> Brand Strategy
> Tone of Voice
> Brand Identity
> Brand Guidelines
> Digital Experience
Blazon Hotels approached Jpd with the challenge of creating a brand identity that would differentiate them from their competitors and accurately reflect their brand positioning. They needed a brand identity that would appeal to their target market and communicate their premium and personal touch.
Jpd started with an in-depth research phase, conducting extensive research into the soft branding of the hotel management industry. They also held client interviews and workshops to gain a better understanding of the brand's values and vision. Based on the approved brand positioning of "Enriching Experiences," the team proposed an elegant brand identity that encapsulated both premium and personal touch. The new brand was rolled out across key touch-points, with a Brand Guideline to ensure consistency across its regional and global outlets.
After the brand launch, Blazon Hotels is now managing several hotels in Dubai, Ajman, and has expanded its global footprint to Europe, Asia, and Africa. The new brand identity accurately reflects the brand's values and vision, and it has helped Blazon Hotels differentiate itself from its competitors.
