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UCRYO, the largest wellness centre in Dubai offering the latest technologies in health, wellness, fitness, and beauty, approached Jpd to build a brand and ensure a successful global launch in the highly competitive market. With the increasing popularity of the wellness industry, people seek innovative ways to maintain their well-being, including the use of cryotherapy. Cryotherapy is a relatively new wellness treatment that involves exposing the body to extreme cold temperatures for a few minutes to stimulate healing and other health benefits. As the wellness industry continues to grow, it has become an essential part of people's lives, with a worth of $4.5 trillion worldwide and expected to grow by 5-10% annually, according to are port by Global Wellness Institute.
What we did
> Brand Strategy
> Tone of Voice
> Brand Identity
> Brand Guidelines
> Digital Experience
With the wellness market saturated with competing brands, one of the key objectives was to raise awareness among the audience about the various benefits of non-invasive and natural treatments. Additionally, creating a brand that could easily communicate with both regional and international audiences was a priority.
After conducting a comprehensive market analysis and studying consumer insights, the Jpd team established the brand platform"Wellness Community of Tomorrow," which captures the tribal well-being lifestyle and the latest technology and solutions offered to modern consumers. A full brand identity universe, reflective of the brand story, was created, and a consolidated brand guideline document was developed to ensure consistent communication across all channels. The Jpd team supported the brand launch and roll-out and consulted on brand experiences and communication, with digital and PR campaign support.
The brand launch was a resounding success, setting the stage for further expansion into the Kingdom of Saudi Arabia and United States markets. The Wellness Community of Tomorrow platform has become a household name in the wellness industry, and the brand continues to grow and thrive globally.
