Wellness Masters is developing an innovative wellness brand, UCRYO, to revolutionize the industry in the United Arab Emirates and Saudi Arabia. UCRYO aspires to foster a strong and vibrant wellness community by offering cutting-edge services such as cryotherapy and expert lifestyle advice. To ensure a successful brand launch and effective digital campaigns, UCRYO has partnered with Jpd. This highly acclaimed branding agency brings market analysis and strategic brand development expertise. With Jpd's invaluable support, UCRYO has swiftly established itself as a prominent player in the market. Together, they remain steadfastly committed to excellence and innovation, shaping the future of the wellness industry.
Brand Strategy, Brand Voice, Brand Identity, Collaterals and Stationery, Brand Guidelines, Website Development
UCRYO wanted to create a strong, recognizable brand within the UAE and KSA markets while keeping its core values in mind: health, wellness, innovation and community. They needed an experienced branding agency that could bring their vision of wellness into reality through high-end design.
After conducting a comprehensive market analysis and studying consumer insights, the Jpd team established the brand platform "Wellness Community of Tomorrow," which captures the tribal well-being lifestyle and the latest technology and solutions offered to modern consumers. A full brand identity universe, reflective of the brand story, was created, and a consolidated brand guideline document was developed to ensure consistent communication across all channels. The Jpd team supported the brand launch and roll-out and consulted on brand experiences and communication, with digital and PR campaign support.
UCRYO is now a well-known and respected wellness brand in the Middle East. Customers from Dubai to Riyadh know what UCRYO stands for quality services, innovative technology and modern solutions that come with a healthy lifestyle. The brand's reach continues to expand as more people join the well-being community of tomorrow. Thanks to Jpd’s strategic branding and digital marketing efforts, UCRYO has become an integral part of the wellness industry across both markets.