Create
Creating what's next
Starting up or developing a new offering, brand helps define a new reality for your business.
Adapt
ADAPTING TO NEW leadership
Responding to organizational change and remaining relevant, brand helps you redefine your place in the world.
Evolve
TRANSFORMING YOUR BUSINESS
Embracing opportunity on your own terms, brand helps you steer a clear course beyond today.
Direct
Aligning under one vision
Through acquisitions, mergers or international expansion, brand helps your business fulfil its true potential.
We work closely with the company, its senior leadership, employees and clients, to discover and build the true brand value.
Based on decades of experience working with leading brands and insights from international business specialists, we have developed our own proven methodology that helps us to immerse into the brand ecosystem to identify the key areas for improvement and golden opportunities for brand growth.
Brand strategy to drive positive change and establish a framework for taking action.
Key Questions Addressed:
> What is our purpose?
> How can we differentiate meaningfully?
> How can our brand be a champion ESG?
> How do we leverage our brand portfolio?
Our Tools:
> Brand Immersion & Discovery
> Brand Purpose
> Brand Positioning
> Brand Architecture
> Market Research
How your brand looks, sounds, and feels unique using its visual, verbal, and sensory elements.
Key Questions Addressed:
> How should our logo look like?
> Do we need a new visual identity?
> What should our product name be?
> How should our brand's voice sound?
Our Tools:
> Visual Identity
> Packaging
> Voice & Verbal Identity
> Naming
> Interactive Design
Our expertise is creating unique and interconnected brand experiences using a blend of physical, experiential, and digital design techniques.
Key Questions Addressed:
> How can we extend our brand beyond products and into experiences?
> How can we convey a narrative through a connected experience?
> How can we create a seamless and consistent brand experience ?
> How can we leverage technology to enhance our brand experience?
Our Tools:
> Website Design and Build
> Digital Experience and interaction
> Retail Design
> Experience Design
> UI/UX Design
We aim to ensure that employees represent the brand, fully support the company's purpose, and effectively execute the brand strategy.
Key Questions Addressed:
> How do employees perceive our culture?
> How do we align our leadership with our new vision and purpose?
> How can we foster pride and a sense of belonging in our teams?
> How can our brand attract and retain top talent?
Our Tools:
> Brand Culture Strategy
> Employer Branding
> Employee Brand Toolkits
We aim to create principles, frameworks, training and tools that encourage consistency in brand representation.
Key Questions Addressed:
> How can we manage and govern our global brand across all touchpoints
> How should we organize our teams to oversee our brand?
> How can we manage our brand in a more agile and responsible manner
> What strategies can we implement to ensure consistent brand messaging?
Our Tools:
> Brand Guidelines
> Brand Guardianship
> Brand Roll-out
> Brand Roll-out
> Supplier Consulting
