Mike Hoff Consulting (MHC) has played a pivotal role in providing exceptional coaching services to small and medium-sized enterprises (SMEs) and corporate leaders in the United Arab Emirates (UAE) and the Gulf Cooperation Council (GCC) region. Despite its corporate nature, MHC faced a significant challenge in being perceived as solely associated with its esteemed founder, Mike Hoff. This misalignment hindered the company's ambitious expansion plans and impeded its goal of establishing itself as a distinguished and renowned corporate entity in the market. MHC recognized the need to showcase its collective expertise, capabilities, and unwavering commitment to delivering outstanding consulting services to address this perception gap and strategically realign its brand identity.
Brand Strategy, Brand Voice, Brand Identity, Collaterals and Stationery, Brand Guidelines, Web Development
MHC strategically repositioned its brand identity to overcome the challenge of being predominantly linked to its founder. This pivotal transformation was crucial for establishing MHC as a distinguished and independent corporate consulting entity, facilitating team growth and expansion while reducing dependency on individual personas.
Jpd embraced the challenge and executed a comprehensive overhaul of the brand strategy. This encompassed extensive research, strategic positioning of the brand, and a meticulous reimagining. The objective was to shift MHC's perception from that of an individual consultancy to that of a robust corporate brand. Our team also redefined the visual elements and crafted a captivating aesthetic aligned with the new strategic direction. The revitalized brand identity was consistently applied across all touchpoints and fortified by detailed brand guidelines.
The commendable outcome of this collaborative endeavour garnered praise and validation. At the Transform Awards MENA, MHC's redefined brand identity received the prestigious Silver accolade for Best Visual Identity in the Professional Services Sector. This recognition aptly showcased the triumph of MHC's transformation from a personalized brand identity to a thriving corporate brand presence.
Jpd's exceptional proficiency in devising a comprehensive brand strategy, realigning visual identity, and enhancing brand positioning played a pivotal role in facilitating Mike Hoff Consulting's evolution into a robust corporate entity, thereby paving the way for sustained growth and continued success.
Transform Awards MEA
Silver Award Winner
Best Visual Identity from Professional Services Sector