Situated in Cebu, Philippines, Pacific Traders Manufacturing Company (PTMC) has firmly established itself as a reputable presence in the furniture industry since 1973. With a specialization in crafting exquisite Rattan Furniture, PTMC strives to be the preferred choice for interior design within the thriving hospitality sector of the Middle East. By seamlessly blending tradition and innovation, PTMC aims to redefine luxury by delivering unparalleled design and manufacturing solutions. Jpd was pivotal in developing PTMC's new sub-brand, 'ARTE VIVO' - a harmonious fusion of timeless and avant-garde furniture design that exudes sophistication and captivates the senses.
Brand Strategy, Naming, Brand Voice, Brand Identity, Collaterals and Stationery, Brand Guidelines
Jpd, a dynamic creative agency, was entrusted with the responsibility of developing PTMC's new sub-brand and crafting a captivating narrative and identity. Our primary goal was to unearth a name and design that seamlessly merged Spanish heritage with contemporary design principles, effectively communicating both tradition and innovation in a cohesive and strategic manner.
Our journey of exploration and ideation led us to the inception of 'ARTE VIVO' - a name that deeply resonated with the essence of "Living Art" in Spanish. This encapsulated the very core of Art Vivo's fusion of timeless and avant-garde furniture design. Our design process embraced the dynamic interplay of modern and traditional typography, reflecting the brand's unwavering ethos. Through a meticulously curated palette and an innovative grid system, we strategically crafted an identity that exudes sophistication and captivates the senses.
The transformation was meticulously executed in every aspect, with each touchpoint crafted with precision. From the elegant finesse of stationery to the grandeur of advertising campaigns, from the tactile pleasure of brochures to the captivating allure of social media aesthetics, every medium became a manifestation of Art Vivo's essence. Our carefully devised brand guidelines ensured a consistent and impactful experience with Art Vivo, amplifying its influence.
The culmination of our efforts resulted in a seamless fusion of heritage and design communicated through ARTE VIVO's revitalized brand identity. The narrative of transformation, meticulously crafted by Jpd, stands as a testament to our unwavering commitment to creating not just brands, but narratives that endure. Art Vivo's journey from inspiration to captivating reality exemplifies the transformative power of strategic brand metamorphosis.