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Branding was introduced as a protection against business failures by creating an identity by investing time and effort. However, not every brand is a success. Some disappear in an instant, while others simply grow old or retire. Meanwhile, many brands do not achieve the desired level of success because they can’t compete in a crowded marketplace.

JPd, an award-winning strategic branding and design agency with offices in Dubai and London, has been awarded four awards at Transform MENA Awards held last night.

The awards season is around the corner, and yet again, we have been shortlisted for four awards, at this year’s Transform MENA Awards. Transform MENA Awards honours and recognises the excellence in rebranding, brand development and the journey brands make.

‘Consumer is the king’, hence the year of 2018 is going to be more consumer centric, to make sure they have a unique experience, not just with the product but also with the brand. Talking about brands, branding has seen a wave of change that has been noticed in how agencies are striving to stand out from the rest. It’s important to be in the game and hence below are some game changing trends, the market is heading into 2018.

What is progressively called Artificial Intelligence in the industry is more artificial than intelligent. Everyone talks about it, and no one agrees on what it means. This leads to the question: What is Artificial Intelligence?

With the infinite number of options provided to consumers, many non-profits organizations, such as Surge, face challenge to connect emotionally with consumers. Surge team’s key concern was not having a simple message to communicate what they really do, as they take a multi-faceted approach of not only bringing safe drinking water to people in developing countries, but uplifting entire eco-system and economy of the community step by step for a long lasting effect.

JPd was recognized for its accomplishments to date with the esteemed ‘Best Business Advisory Service Award’. CPI Finance established the awards in 2016, in order to support SME’s across the MENA region that have shown outstanding initiative and attitude across a range of industry sectors, creating real tangible value for the future.

With our first years submission, JPd scooped up 2 Golds, 1 Silver, 1 Bronze and a Highly Commended Award at the strategic branding and design awards at this year’s Transform Awards MENA.

JPd is proud to announce that we have been shortlisted for five strategic branding and design awards at this year’s Transform Awards MENA. The awards honour brand development and rebranding projects from companies of all sizes in local markets.

Time runs fast, and as many other things Public Relations and the overall way of communication have gone through an amazing transformation over the past years.

Last year was a dynamic, unforgettable and a remarkable break from past norms: From Brexit, US elections, distrust of Mainstream Media, Pokemon mania and the rise of augmented reality sparking a lot of debate on Social Platforms.

There is a common misconception that it might not be necessary for small businesses and startups to invest money in branding at the early stages, but only once they have accumulated a good cash flow and some extra money.

For branding on budget, there are many ways how entrepreneurs can save money while building a strong brand.

As one of the world’s most successful business entrepreneurs in the area of technology, this quote is a testament to the power of PR when used appropriately. Yet, there are still many myths surrounding the discipline from its benefits to how it is measured.

Being able to offer a consistent brand experience is one of the most difficult challenges for any business. It’s important to ensure that every potential and existing customer receives the great customer experience every time in order to encourage loyalty and retention. A researched and well-thought out brand provides the foundation for this, ensuring every facet of the organisation is aligned in terms of values, tone of communication, visual elements, and positioning.

By now, you have probably already heard of Pokémon Go, the mobile game that has its players move throughout the real world to hunt for and capture digital Pokémon. With the game yet to officially debut in the region, you might consider it irrelevant to your business at first, yet companies that will be first to find a way to capitalize on the game’s concept here have a great opportunity to attract and engage with current and new customers across the globe, investing just a fraction of their marketing budget.

The theory of cognitive branding adds life to your brand, giving it a more human element and a persona that is real, responsible, sensitive and sensible. While several key factors come together to define consumer perception, it boils down to the manner in which your brand promise and image are interpreted by your audience and the performance levels thus created for your product or service.

Let’s be realistic. Nobody said starting and running a business would be easy and whether you’re a new start-up or an established SME, this rings true especially when it comes to branding, marketing and PR strategies. Here are some commonly faced obstacles – and how to overcome them - on the road to business success.

SMEs account for 95% of all organisations in Dubai and when it comes to their business plans, public relations (PR) represent an important tool in the marketing mix, actively and continuously differentiating brands from the competition and speaking directly to audiences. Here are just a few reasons why PR is a must-have for every SME communication strategy.

From humble beginnings way back in 1997 with a site called Six Degrees, social media as we know it, has come a long way.

It all started with YouTube. The sharing of video content changed the framework of online communication, taking the Internet to a whole new level and making it the second largest search engine on the Web after Google and according to Cisco, video will account for 69% of all consumer Internet traffic by 2017.

From fashion labels and skincare products to electronics and hotels, more and more A-listers around the world are successfully establishing a presence in business forums and seem just as comfortable in the boardroom as they are in front of the camera.

Dubai-based branding and communications agency, JPd has been recognised with a Business Vision Award for 'Best Business Consultancy' from CPI Finance. The award was established by CPI Finance in order to support businesses that have shown remarkable initiative and spirit across a range of industry sectors, creating real value for the future.

Whether a startup, an established MNC or a developing personal brand, harnessing the power of PR is at the top of every company’s marketing to-do list. In the first half of 2015, Dubai Trade witnessed the registration of 9,317 companies, each with their own vision of positive PR schemes, opportunity creation and building brand image.