Papers Our Blog

August 15, 2018

Branding a Boutique Hotel

Known for their intimate décor and personalized luxury, boutique hotels are continuing to fascinate the world with the customizable experience they offer. More and more travellers looking for intimacy, grandeur and a unique experience are now opting for a boutique hotel experience during their travels. Disrupting the hospitality industry, millennials too are craving for unique experiences while travelling and are extremely selective where they spend their money and time.

July 15, 2018

A Game of Brands: How the brands in the Middle Easter are benefitting from World Cup 2018

While half of the world tunes in to support their favourite team during the Russia World Cup 2018, the other half keenly analyses the campaigns, execution style, and more importantly the results that brands gain from the World Cup fever that will continue to grip its audience for a month or so. With over four Arab countries being represented in the 2018 edition, Arab countries have never been best-represented giving brands from the region a golden opportunity to expand their reach.

May 14, 2018

Why do brands fail?

Branding was introduced as a protection against business failures by creating an identity by investing time and effort. However, not every brand is a success. Some disappear in an instant, while others simply grow old or retire. Meanwhile, many brands do not achieve the desired level of success because they can’t compete in a crowded marketplace.

January 24, 2018

Major branding trends to watch out for in 2018

‘Consumer is the king’, hence the year of 2018 is going to be more consumer centric, to make sure they have a unique experience, not just with the product but also with the brand. Talking about brands, branding has seen a wave of change that has been noticed in how agencies are striving to stand out from the rest. It’s important to be in the game and hence below are some game changing trends, the market is heading into 2018.

December 19, 2017

Designing with Artificial Intelligence

What is progressively called Artificial Intelligence in the industry is more artificial than intelligent. Everyone talks about it, and no one agrees on what it means. This leads to the question: What is Artificial Intelligence?

September 01, 2017

Profiling Surge brand one drop at a time

With the infinite number of options provided to consumers, many non-profits organizations, such as Surge, face challenge to connect emotionally with consumers. Surge team’s key concern was not having a simple message to communicate what they really do, as they take a multi-faceted approach of not only bringing safe drinking water to people in developing countries, but uplifting entire eco-system and economy of the community step by step for a long lasting effect.

July 10, 2017

JPd recognized as Best Business Advisory Service Provider

JPd was recognized for its accomplishments to date with the esteemed ‘Best Business Advisory Service Award’. CPI Finance established the awards in 2016, in order to support SME’s across the MENA region that have shown outstanding initiative and attitude across a range of industry sectors, creating real tangible value for the future.

May 25, 2017

JPd Scoops 5 Transform Awards

With our first years submission, JPd scooped up 2 Golds, 1 Silver, 1 Bronze and a Highly Commended Award at the strategic branding and design awards at this year’s Transform Awards MENA.

March 26, 2017

JPd Shortlisted for Transform MENA Awards 2017

JPd is proud to announce that we have been shortlisted for five strategic branding and design awards at this year’s Transform Awards MENA. The awards honour brand development and rebranding projects from companies of all sizes in local markets.

January 18, 2017

Branding trends businesses should consider in 2017

Last year was a dynamic, unforgettable and a remarkable break from past norms: From Brexit, US elections, distrust of Mainstream Media, Pokemon mania and the rise of augmented reality sparking a lot of debate on Social Platforms.

October 01, 2016

6 Myths About PR

As one of the world’s most successful business entrepreneurs in the area of technology, this quote is a testament to the power of PR when used appropriately. Yet, there are still many myths surrounding the discipline from its benefits to how it is measured.

August 30, 2016

The Importance of Brand Consistency on Social Media

Being able to offer a consistent brand experience is one of the most difficult challenges for any business. It’s important to ensure that every potential and existing customer receives the great customer experience every time in order to encourage loyalty and retention. A researched and well-thought out brand provides the foundation for this, ensuring every facet of the organisation is aligned in terms of values, tone of communication, visual elements, and positioning.

August 01, 2016

Cashing in on Pokémon Go

By now, you have probably already heard of Pokémon Go, the mobile game that has its players move throughout the real world to hunt for and capture digital Pokémon. With the game yet to officially debut in the region, you might consider it irrelevant to your business at first, yet companies that will be first to find a way to capitalize on the game’s concept here have a great opportunity to attract and engage with current and new customers across the globe, investing just a fraction of their marketing budget.

June 14, 2016

Engaging your target market through cognitive branding

The theory of cognitive branding adds life to your brand, giving it a more human element and a persona that is real, responsible, sensitive and sensible. While several key factors come together to define consumer perception, it boils down to the manner in which your brand promise and image are interpreted by your audience and the performance levels thus created for your product or service.

June 28, 2016

How SMEs Can Overcome Key Business Challenges

Let’s be realistic. Nobody said starting and running a business would be easy and whether you’re a new start-up or an established SME, this rings true especially when it comes to branding, marketing and PR strategies. Here are some commonly faced obstacles – and how to overcome them - on the road to business success.

July 04, 2016

Why PR is an important part of strategy for SMEs

SMEs account for 95% of all organisations in Dubai and when it comes to their business plans, public relations (PR) represent an important tool in the marketing mix, actively and continuously differentiating brands from the competition and speaking directly to audiences. Here are just a few reasons why PR is a must-have for every SME communication strategy.

May 29, 2016

The Power of Video

It all started with YouTube. The sharing of video content changed the framework of online communication, taking the Internet to a whole new level and making it the second largest search engine on the Web after Google and according to Cisco, video will account for 69% of all consumer Internet traffic by 2017.

April 26, 2016

A-list Business Acumen

From fashion labels and skincare products to electronics and hotels, more and more A-listers around the world are successfully establishing a presence in business forums and seem just as comfortable in the boardroom as they are in front of the camera.

March 31, 2016

Best Business Consultancy at Business Vision Awards

Dubai-based branding and communications agency, JPd has been recognised with a Business Vision Award for 'Best Business Consultancy' from CPI Finance. The award was established by CPI Finance in order to support businesses that have shown remarkable initiative and spirit across a range of industry sectors, creating real value for the future.

Branding Agency | Dubai + London

Jpd is an award winning brand strategy and design consultancy, with offices in Dubai and London, specialising in creating holistic brand experiences by employing proven methods in Brand Strategy, Brand Identity, Packaging and Design development.