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As some of you might of heard, Pantone, global authority for standardised colour system, recently announced Colour of the year, 2019, Living Coral. According to the company’s statement, the optimistic orange shade with a golden undertone was largely influenced by the "the importance of preserving the environment". Living Coral is cheerful and vibrant and reflects “reaction to the onslaught of digital technology and social media increasingly embedding into daily life”.

Everything begins with embracing a culture of innovation and a culture that recognises the impact of technology and customer preference. Digital transformation continues to be the buzzword! As technology keeps enhancing often, it seems to be threatening most organizations in almost every industry.

Generation Z accounts for 27% of the global population and are the world’s first truly global generation. Gen Zers are a diverse lot with countless interests and a dynamic personality. With the power of worldwide connections, this generation is brand savvy and are socially conscious consumers.

The recent overview of UAE laws mandates brand influencers to register themselves and obtain an annual license in order to continue as brand influencers., Introduction of these laws was in response to influencers using questionable and unlawful means to boost their followership and promoting brands on their platform without clarifying as a personal endorsement or an ad.

When it comes to creating an impact amongst the media fraternity, it is not just about flowery language, it is also about moulding the news in a manner that is newsworthy. We are aware that journalists are story tellers, and hence it is important for a PR person to effectively pitch a story.

The Digital Marketing arena in the UAE has noticed many variations and additions, with innumerable key elements, being added. The industry is complex and is currently changing at the speed of light. Considering the size of the industry , marketers have to keep a close track on identifying a brand’s focus, to avoid getting lost in the digital space, trying to test and try every bit.

Known for their intimate décor and personalized luxury, boutique hotels are continuing to fascinate the world with the customizable experience they offer. More and more travellers looking for intimacy, grandeur and a unique experience are now opting for a boutique hotel experience during their travels. Disrupting the hospitality industry, millennials too are craving for unique experiences while travelling and are extremely selective where they spend their money and time.

While half of the world tunes in to support their favourite team during the Russia World Cup 2018, the other half keenly analyses the campaigns, execution style, and more importantly the results that brands gain from the World Cup fever that will continue to grip its audience for a month or so. With over four Arab countries being represented in the 2018 edition, Arab countries have never been best-represented giving brands from the region a golden opportunity to expand their reach.

Branding was introduced as a protection against business failures by creating an identity by investing time and effort. However, not every brand is a success. Some disappear in an instant, while others simply grow old or retire. Meanwhile, many brands do not achieve the desired level of success because they can’t compete in a crowded marketplace.

JPd, an award-winning strategic branding and design agency with offices in Dubai and London, has been awarded four awards at Transform MENA Awards held last night.

The awards season is around the corner, and yet again, we have been shortlisted for four awards, at this year’s Transform MENA Awards. Transform MENA Awards honours and recognises the excellence in rebranding, brand development and the journey brands make.

‘Consumer is the king’, hence the year of 2018 is going to be more consumer centric, to make sure they have a unique experience, not just with the product but also with the brand. Talking about brands, branding has seen a wave of change that has been noticed in how agencies are striving to stand out from the rest. It’s important to be in the game and hence below are some game changing trends, the market is heading into 2018.

What is progressively called Artificial Intelligence in the industry is more artificial than intelligent. Everyone talks about it, and no one agrees on what it means. This leads to the question: What is Artificial Intelligence?

With the infinite number of options provided to consumers, many non-profits organizations, such as Surge, face challenge to connect emotionally with consumers. Surge team’s key concern was not having a simple message to communicate what they really do, as they take a multi-faceted approach of not only bringing safe drinking water to people in developing countries, but uplifting entire eco-system and economy of the community step by step for a long lasting effect.

JPd was recognized for its accomplishments to date with the esteemed ‘Best Business Advisory Service Award’. CPI Finance established the awards in 2016, in order to support SME’s across the MENA region that have shown outstanding initiative and attitude across a range of industry sectors, creating real tangible value for the future.

With our first years submission, JPd scooped up 2 Golds, 1 Silver, 1 Bronze and a Highly Commended Award at the strategic branding and design awards at this year’s Transform Awards MENA.

JPd is proud to announce that we have been shortlisted for five strategic branding and design awards at this year’s Transform Awards MENA. The awards honour brand development and rebranding projects from companies of all sizes in local markets.

Time runs fast, and as many other things Public Relations and the overall way of communication have gone through an amazing transformation over the past years.

Last year was a dynamic, unforgettable and a remarkable break from past norms: From Brexit, US elections, distrust of Mainstream Media, Pokemon mania and the rise of augmented reality sparking a lot of debate on Social Platforms.

There is a common misconception that it might not be necessary for small businesses and startups to invest money in branding at the early stages, but only once they have accumulated a good cash flow and some extra money.

For branding on budget, there are many ways how entrepreneurs can save money while building a strong brand.

As one of the world’s most successful business entrepreneurs in the area of technology, this quote is a testament to the power of PR when used appropriately. Yet, there are still many myths surrounding the discipline from its benefits to how it is measured.

Being able to offer a consistent brand experience is one of the most difficult challenges for any business. It’s important to ensure that every potential and existing customer receives the great customer experience every time in order to encourage loyalty and retention. A researched and well-thought out brand provides the foundation for this, ensuring every facet of the organisation is aligned in terms of values, tone of communication, visual elements, and positioning.

By now, you have probably already heard of Pokémon Go, the mobile game that has its players move throughout the real world to hunt for and capture digital Pokémon. With the game yet to officially debut in the region, you might consider it irrelevant to your business at first, yet companies that will be first to find a way to capitalize on the game’s concept here have a great opportunity to attract and engage with current and new customers across the globe, investing just a fraction of their marketing budget.

The theory of cognitive branding adds life to your brand, giving it a more human element and a persona that is real, responsible, sensitive and sensible. While several key factors come together to define consumer perception, it boils down to the manner in which your brand promise and image are interpreted by your audience and the performance levels thus created for your product or service.