News

James presents at ADAA’s General Meeting

Abu Dhabi Accountability Authority General Meeting.

Abu Dhabi Accountability Authority (ADAA) was established as an independent body in 2008 under the authority of His Highness Sheikh Mohamed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Deputy Supreme Commander of the UAE Armed Forces. The key responsibility of the company is to safeguard public funds and ensure most efficient and ethical practices in the Emirate of Abu Dhabi across public and private entities, managing portfolio worth over $1 trillion.

Jpd is honoured for partnership with ADAA to help in guidance and support on bringing company’s mission closer to its employees, partners and public.

Establishing a new brand positioning for ADAA has helped company to deliver brand key message across all employees, simplifying internal and external communication, helping to bring consistency and more friendly approach.

Jpd had an honour to successfully present new brand positioning and brand identity at ADAA’s Annual Meeting 2019 and ADAA’s Brand launch & Strategic Vision Presentation, gathering over 300 internal staff. With a positive feedback, ADAA’s senior team has noticed a dramatic increase in team’s engagement and performance, as well as run a successful internship trainee program across Emirati talents.

ACCA (the Association of Chartered Certified Accountants) has recently recognised Abu Dhabi Accountability Authority (ADAA) as an approved learning partner in support of their drive to further develop local talent and drive the Emiratisation agenda. As well as recent partnership with ADGMA, which will bring together world-class training, resources and job placements for more than 90 Emiratis in the accounting and advisory sector.

About Jpd

Jpd is an award-winning global branding agency and design consultancy working locally in Dubai and London. specialising in strategic brand design and creative visual identity that are relative in today’s glocal and competitive marketplace. Jpd is proud to have worked with over 200 clients in sectors such as Hospitality, Oil & Gas, Retail, Construction and Technology. Working with well recognised brands such as ENOC Group, Ultratravel Collection, Global Hotel Alliance,Al Othaim Leisure Group, Attibassi Coffee, Dragon Oil, Emirates Gas, Vakkaru Maldives, Feli's Kitchen plus many more.

Jpd is brand design and creative branding Agency in London, Dubai and Abu Dhabi. Specialising in brand strategy and rebranding.