Creation
Creating what's next
Starting up or developing a new offering, brand helps define a new reality for your business.
Adapt
ADAPTING TO NEW leadership
Responding to organizational change and by remaining relevant, brand helps you re-define your place in the world.
Transformation
TRANSFORMING YOUR BUSINESS
Embracing opportunity on your own terms, brand helps you steer a clear course beyond today.
Direction
Aligning under one vision
Through acquisitions, mergers or international expansion, brand helps your business fulfil its true potential.
We work closely with the company, its senior leadership, employees and clients, to discover and build the true brand value.
Based on decades of experience of working with leading brands and insights from international business specialists, we have developed our own proven methodology that helps us to immerse into the brand ecosystem to identify the key areas for improvement and golden opportunities for the brand growth.
Stage One
Discovery & Immersion
This is where magic happens. An in-depth analysis and discovery of brand opportunities, allows clients and their team to immerse into the brand, its key strengths and areas for improvement. A series of collaborative exercises led by Jpd, in-person or virtually, helps to discover and build the true brand value.
Services
> Immersion
> Brand Leaders Workshop
> Visual Audits
> Competitor Analysis
> Market Research
> Stakeholder Interviews
> Employee Surveys
> Customer Surveys
> Customer Journey Audit
Stage Two
Brand Strategy
Developing relevant, consistent and differentiating brand positioning helps to grow resilient brand reputation. Strong brand positioning helps to develop distinctive brand associations, both functional and emotional, that can be based on experiences with the brand, or characteristics and brand values with the brand.
Services
> Brand Purpose & Positioning
> Brand Naming
> Brand Architecture
> Brand Culture
> Tone of Voice & Key Messaging
> Employer Branding
> Customer Journey Strategy
Stage Three
Brand Expression
Our team of brand specialists and design connoisseurs will carefully translate your brand story into a visual expression to create meaningful and positive brand impact. From brand identity uplift to complete branded environments, our team will provide practical advice and fresh design ideas.
Services
> Brandmark
> Brand Look & Feel
> Packaging
Stage 4
Brand Guardianship
Ensuring consistent and quality brand roll out, both online and offline, we have an in-depth knowledge and practical advice to help our clients to maintain brand integrity and build strong brand recall. Always listening to client needs, we guide along the way for the smooth and easy process of brand implementation.
Services
> Brand Guidelines
> Employee Brand Toolkit
> Guidelines Training & On-boarding
> Brand Guardianship
Stage Four
Brand Experiences
Our team of brand specialists and design connoisseurs will carefully translate your brand story into a visual expression to create meaningful and positive brand impact. From brand identity uplift to complete branded environments, our team will provide practical advice and fresh design ideas.
Services
> Marketing Collaterals
> Branded Environments
> Digital Experience
