Vakkaru Luxury Resort Maldives is a lush tropical habitat where privacy and personalised service abound, allowing you to experience an authentic island getaway amidst one of the most desirable destinations on earth. The client was seeking a strategic solution to create a luxury brand that would appeal to a selected international target audience, as well as spark interest among the travel agent industry.

Our Solution

The resort required a full brand development from competitor research to brand positioning and touch-points to roll out materials. After an in-depth analysis of the hospitality sector, latest market trends and company USPs, Jpd team proposed a positioning story “The Timeless Sanctuary”, touching on the elements of barefoot luxury, endless views and cultural Maldivian touch, offered by the hotel.

The Results

Applying the brand universe across all the brand touch points, the team consistently rolled out all the marketing materials for the main property, along with branding of its outlets. From name development to touch point designs to complementing entire guest experience, was all done by the Jpd team.