The Challenge

UCRYO is the largest of its kind wellness centre in Dubai, UAE, offering latest technologies in health, wellness, fitness and beauty. UCRYO team approached Jpd, looking to build a brand to help enter the competitive market, and ensure international reach out. Jpd team offered full support with research, brand identity creation, brand guidelines, as well as brand experience and brand communication consultation for the brand, helping to build the brand, launch in Dubai and ensure successful further brand roll.

Our Solution

In saturated market, UCRYO brand was set to compete with peer and substitute brands, where raising awareness among audience around various benefits of non-invasive and natural treatments was one of the key objectives. Baring in mind future brand expansion goals, ensuring the brand can easily communicate and engage with both regional and international audience, was one of the objectives in brand creation.

The Results

After an in-depth analysis of the market and consumer insights, Jpd team established brand platform “Wellness Community of Tomorrow”, capturing the tribal well-being lifestyle, along with latest technology and solutions being offered to the modern consumer. Creating full brand identity universe, reflecting the brand story, with consolidated brand guideline document, Jpd team helped with brand launch and roll out, consulting on brand experiences and communication, with digital and PR campaign support. Brand launch in May, 2019, set the brand goals for further expansion to KSA and USA markets.