UCRYO is the largest of its kind wellness centre in Dubai, UAE, offering the latest technologies in health, wellness, fitness and beauty. UCRYO approached Jpd, looking to build a brand to help enter the competitive market and ensure international reach out. The agency offered full support with research, brand identity creation, brand guidelines, as well as brand experience and brand communication consultation for the brand, helping to build the brand, launch in Dubai and ensure successful further brand roll.
In a saturated market, the UCRYO brand was set to compete with peer and substitute brands, where raising awareness among the audience around the various benefits of non-invasive and natural treatments was one of the key objectives. Baring in mind future brand expansion goals, ensuring the brand can easily communicate and engage with both regional and international audiences, was one of the objectives in brand creation.
After an in-depth analysis of the market and consumer insights, the Jpd team established the brand platform“Wellness Community of Tomorrow”, capturing the tribal well-being lifestyle, along with the latest technology and solutions being offered to the modern consumer. Creating a full brand identity universe, reflecting the brand story, with consolidated brand guideline document, the Jpd team helped with the brand launch and roll-out, consulting on brand experiences and communication, with digital and PR campaign support. The brand launch set the brand goals for further expansion to KSA and USA markets.
Brand Insights
• Business Review
• Stakeholder Interviews
• Brand Workshops
• Peer Analysis & Visual Audits
Brand Strategy
• Brand Positioning
Verbal Identity
• Tone of Voice
• Key Messaging
Brand Identity
• Brandmark
• Visual Identity
• Visual Asset creation
• Brand Guidelines
Digital Ecosystem
• UI/ UX
• Visual Design
• Social Media Strategy
• Digital Creativity
• Consultancy on Digital Brand Implementation
