Established in 1976, Euro Mechanical is one of the leading providers of maintenance, construction, and control & automation solutions to Oil & Gas, Petrochemical and Aerospace Industries. Company with four decades of leadership experience and more than 1000 employees felt it lacked brand awareness and understanding of their true identity and purpose.


Project Scope

Immersion & Discovery / Brand Strategy & Positioning / Tone of Voice & Key Messaging / Brand Identity / Corporate Collaterals / Brand Guidelines / Website

Our Solution

Jpd team executed full rebranding exercise, which kicked off with the careful and in-depth brand analysis, bringing forward rooted values of the company and establishing the foundation team can build upon. Based on the approved Brand Positioning, Jpd team created a full visual brand universe around it with a modern and simple logotype, resulting in the true rebirth of the brand. New Look & Feel kept the familiarity of the brand, while communicating the drive for continuously transformation and evolution.

The Results

Discovery of the brand’s identity supported the direction and development of its key messaging, resulting in improving company’s sales pitch it tonality and structure. The new vision for the company has inspired and strengthened relationships with Euro Mechanicals key clients.

Jpd.agency | MENA-Awards-2019 | branding agency in Dubai
Euro Mechanical Website Design and Development
Euro Mechanical, Transform Awards MENA 2019 award winning brand strategy and brand identity by Jpd Branding agency in Abu Dhabi

“Rebranding of Euro Mechanical has truly opened the next chapter in its history… The entire process, not only helped us to identify our true identity, but significantly helped us all bond as a team. The transformation of the brand image from where it was to where it is today is remarkable…”

Jon Rawding
Chief Executive Officer