Oil & Gas

EMGAS Digital Transformation

Emirates Gas

Dubai, United Arab Emirates

Established in 1974, through the vision of the late Ruler of Dubai, His Highness Sheikh Rashid bin Saeed Al Maktoum, Emirates Gas LLC is a wholly owned subsidiary of Emirates National Oil Company(ENOC) and a market leader in the gas industry in the UAE today.

Client approached Jpd team to help with the update of their digital presence, ensure latest practices and create smooth user experience for both Business Customers and End Consumer. Jpd team was tasked to work within tight deadline to meet internal milestones and planned website launch date.

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Our solution

Jpd team run several workshops to analyse client’s current assets, key challenges and objectives to best optimise userexperience online. Following the developed schematic and client future objectives, Jpd structured website for a clear navigation between two types of visitors: Business and Consumer. Following customer profile and needs accordingly, Jpd proposed simple yet comprehensive structure for smooth and easy user experience. Jpd proposed and complimented sections for a complete user experience, and developed content across all pages.

With approved site structure and UX, Jpd proposed several on-brand Design Concepts, where visual language was facilitating and complimenting visitor’s journey online.

The results

New website was successfully launched, meeting all internal deadlines. New visual interface and user experience was positively welcomed by internal and external audience, facilitating in increased website traffic, engagement and enquiries.

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What we did

Digital Ecosystem

UI/UX Visual Design
Information Architecture
Digital Creativity
Consultancy on Digital Brand Implementation

Jpd is brand design and creative branding Agency in London, Dubai and Abu Dhabi. Specialising in brand strategy and rebranding.