Hospitality & Leisure

Establishing the Blazon name

Blazon Hotels

Fujairah, United Arab Emirates

A subsidiary of Smart Hospitality Solutions (SHS), Blazon Hotels was born in Fujairah, with a Global reach. A specialist in hotel and resort Management Company, brand is led by a team of global hoteliers with over 40+ years of experience. Blazon Hotels got in touch with Jpd for a full development of a brand identity, from strategy to visual roll out.

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Our Solution

Starting with in-depth research phase, Jpd team run an extensive research into soft branding of hotel management industry, accompanied with client interviews and workshops. Based on the approved brand positioning “Enriching Experiences”, team proposed an elegant brand identity, encapsulating both premium and personal touch to it. New brand was rolled out across key touch points, with a Brand Guideline to ensure consistency across its regional and global outlets.

The Results

Upon brand launch, brand is now managing several hotels, from UAE based hotels in Dubai; Ajman, as well as expanded its global footprint to Europe, Asia and Africa.

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What we did

Brand Strategy

Positioning Strategy
Brand Storytelling
Brand Values
Brand Personality

Naming & Verbal Identity

Tone of Voice

Brand Identity & Development

Visual Identity
Visual Asset creation
Art direction
Brand Guidelines

Jpd is brand design and creative branding Agency in London, Dubai and Abu Dhabi. Specialising in brand strategy and rebranding.