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A subsidiary of Smart HospitalitySolutions (SHS), Blazon Hotels was born in Fujairah, with a global reach. A specialist in hotel and resort Management Company, the brand is led by a team of global hoteliers with over 40+ years of experience. Blazon Hotels got in touch with Jpd for the full development of a brand identity, from strategy to visual rollout.
Starting with an in-depth research phase, the Jpd team run extensive research into soft branding of hotel management industry, accompanied with client interviews and workshops. Based on the approved brand positioning “Enriching Experiences”, the team proposed an elegant brand identity, encapsulating both premium and personal touch to it. The new brand was rolled out across key touchpoints, with a Brand Guideline to ensure consistency across its regional and global outlets.
Upon brand launch, the brand is now managing several hotels, from UAE based hotels in Dubai; Ajman, as well as expanded its global footprint to Europe, Asia and Africa.
Brand Strategy
• Positioning Strategy
Naming & Verbal Identity
• Tone of Voice
• Copywriting
Brand Identity & Development
• Brandmark
• Visual Identity
• Visual Asset creation
• Art direction
• Brand Guidelines
