Brand Strategy & Positioning

Brand Positioning is clearly structured platform that captures brand’s key target audience, key brand characteristics and attributes, brand attributes and its story. Brand strategy is centred around your key brand promise, which is solely based on insights from your market, brand’s strengths and vision.
In order to build strong brand strategy, Jpd has developed a Brand Legacy Matrix™, which consists of in-depth brand audit exercise, which covers insights on brand’s strengths and weakness, market trends, key target audience needs, analysis of your brand peers and competitors.
Brand Positioning plays an essential role in the following brand building stages, and serves as a strategic guide in any creative or promotional decisions of the brand.

Our team of brand strategists can help with branding services such as:

  • Brand Research
  • Internal Visual Brand Audits
  • Competitive Visual Brand Audits
  • Stakeholder / Employee / Customer Interviews
  • Brand Strategy and Brand Positioning
  • Product & Service Naming
  • Corporate Brand and Product Architecture
  • Brand Tone of Voice and Key Brand Messaging

If you are interested to learn more or looking for guidance for your brand direction, please feel free to get in touch with our team to arrange a brand consultation, at

Brand Strategy & Positioning

Branding Agency | Dubai + London

Jpd is an award winning brand strategy and design consultancy, with offices in Dubai and London, specialising in creating holistic brand experiences by employing proven methods in Brand Strategy, Brand Identity, Packaging and Design development.