In the world of brand experience, technology has played an advanced role in focusing and enhancing customer experience.

The Digital Marketing arena in the UAE has noticed many variations and additions, with innumerable key elements, being added. The industry is complex and is currently changing at the speed of light. Considering the size of the industry, marketers have to keep a close track on identifying a brand’s focus, to avoid getting lost in the digital space, trying to test and try every bit. The evolution of technology plays a foremost role in the formation of a Digital Marketing strategy, thus enhancing ways of building a marketing plan. Having said that, marketers are finding additional ways to integrate attractive strategies to build great exposure for brands, since brands have realized the power of Digital Marketing.

In the world of brand experience, technology has played an advanced role in focusing and enhancing customer experience. It is all about designing customer involvements, to bring about an impactful relationship with a brand. It is overwhelming to see the sheer amount of development taking place on the technology front to plot it in the right manner, for brands to reach the growth curve. The advancement in technology has allowed marketers to reach out to their audience at one go, without stepping out from their work station, thus saving time. Technology has helped marketers to also identify new methods of reaching out to the target audience. In addition to this, its agile approach allows brands to have flexibility to remodel the technology to meet new opportunities or requirements.

On the other hand, marketers believe that showing up on Google is only the beginning. While, everyone is a part of the race of getting at the forefront, content is what gives brands a key advantage, specific to search engines. As per a research, 70% of purchasers want to find out about brands through articles, blogs, and reviews available on the internet.

With a clear road map in mind – that technology and content goes hand in hand, marketers and brands understand that whoever attracts the consumer first, will reap vast rewards and benefits.

About Jpd

Jpd is an award-winning global branding agency and design consultancy working locally in Dubai and London. specialising in strategic brand design and creative visual identity that are relative in today’s glocal and competitive marketplace. Jpd is proud to have worked with over 200 clients in sectors such as Hospitality, Oil & Gas, Retail, Construction and Technology. Working with well recognised brands such as ENOC Group, Ultratravel Collection, Global Hotel Alliance,Al Othaim Leisure Group, Attibassi Coffee, Dragon Oil, Emirates Gas, Vakkaru Maldives, Feli's Kitchen plus many more.

Jpd is brand design and creative branding Agency in London, Dubai and Abu Dhabi. Specialising in brand strategy and rebranding.