Jpd has been shortlisted across four categories at the Transform Awards Middle East and Africa 2026. Every entry submitted made the shortlist — a result described by the organisers as exceptional given a record number of entries received this year.
The shortlistings span four distinct categories across three client projects, reflecting the range of brand transformation work delivered by the consultancy over the past two years.
Feli's Kitchen and Feli's Fruitz
Best Use of Packaging Design
Best Development of a New Brand Within an Existing Brand Portfolio
Two categories for the development of Feli's Fruitz within the Feli's Kitchen brand family. The work covered brand strategy, a new visual identity, and packaging design for the extended product range, with a focus on shelf presence and consumer recognition in a competitive FMCG environment.
ISA Group
Best Visual Identity from the Financial Services Sector
The ISA Group rebrand involved developing a unified identity system across the parent brand and its subsidiaries, ISA Bullion and ISA Wealth. The brief required a brand architecture that could operate coherently across digital trading platforms, retail environments, and international markets including the UAE, GCC, and South Africa.
Kingsbury and Partners
Best Visual Identity from the Professional Services Sector
The Kingsbury and Partners project positioned a fast-growing UAE and Luxembourg-based bullion and wealth advisory firm as a premium British heritage brand. The identity was built to convey trust, discretion, and international credibility for high-net-worth clients across the UAE, UK, and wider global markets.
Now in its 12th year, the Transform Awards Middle East and Africa evaluates brand development and identity work across the region. The awards are one of the most credible industry benchmarks for brand strategy and design, judged by a panel of senior practitioners and brand professionals.
The awards ceremony will take place at the Al Habtoor Palace, Dubai, on 6 May 2026.
Jpd has previously won Gold, Silver, and Bronze at the Transform Awards MEA across multiple years, including Gold for Best Visual Identity in Engineering and Manufacturing (TransAsia, 2021) and Gold for Best International Communications during a Brand Development Project (Euro Mechanical, 2019).
