The award winning hotel brand Vakkaru Maldives is a luxury resort located within the crystal clear waters of the UNESCO Biosphere Reserve in Baa Atoll. Client worked with Jpd in 2017, to create a distinctive brand story and identity, to be able to stand out within a competitive landscape of Maldivian travel, where many big and established players are having similar offering and target audience.
Upon official launch, brand concept was greatly welcomed by the audience and media, with features in magazines, such as Forbes, Telegraph and Hello.
This January, the Vakkaru Resort had a chance to welcome celebrity singer Madonna for its stay with the family, to celebrate New Year 2020. Madonna mentioned her trust in Vakkaru Maldives brand, where she “found the ultimate luxury getaway to forget her woes” (Daily Mail).
Vakkaru Maldives was recognized as:
Favourite Romantic Getaway for International Hotels by Condé Nast Traveller Middle East Readers’ Choice Awards
Winning Hideaways magazine’s Newcomer of the Year award.
With its distinctive story and positioning, Vakkaru Maldives has became an addition to Global Hotel Alliance’s (GHA) award-winning DISCOVERY loyalty program under the curated “Ultratravel Collection” that features premium brand of exceptional hotels and resorts from around the world.
We wish best of success for the brand moving forward!
Grayton Hotel Dubai
Grayton Hotel Dubai, a part of Blazon Hotels, is located in the urban heart of the emirate. Working with Jpd for a full brand identity and a unique concept around the boutique experience, client was looking to create strong brand to enter competitive market, as well as marketing communication support, to engage with local community.
Grayton Hotel was proud to be nominated as Best New Deluxe Hotel of the Year, as well as winning Best Boutique Hotel of Year in Hospitality Excellence Awards 2019.
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Jpd is an award-winning brand strategy and design agency with offices in London and Dubai. They specialize in brand strategy, identity, packaging design, and digital ecosystems for businesses in a range of sectors. Jpd takes a mindful and collaborative approach to develop strong, distinctive brands that help businesses prosper. They have won multiple awards, including Transform Awards MEA and Business Vision Awards. For enquiries or career opportunities, contact.