As a part of the client brief, the product needed a packaging that would reflect the local motives and the Arabian feel, while remaining within the required production costs, retail storage requirements and in-house manufacturing capabilities. Understanding the brief, the Jpd team developed a full packaging for the product line: from concept to the final 3D render materials. The packaging designs drew inspiration from the Desert Rose and was successfully accepted by the audience within the existing and new markets and remained to be the strongest competitor with the highest market share among talc products.
Apart from the other awards won by Jpd at the Transform Awards MENA 2017, they also bagged an award for Ajmal Perfume – Best use of Packaging Design.
Brand Research & Analysis / Concept Exploration / Packaging Design / Artwork and production supervision
Dubai – UAE