James founded Jpd, a brand consultancy that believes strategy and design evolve side by side.

An award-winning brand consultant with nearly 30 years of strategic brand experience, James is a pragmatist, steered by ideologies but driven by creative solutions. An entrepreneur at heart, James founded Jpd in 2013 to become a strategic creative consultancy. Ever since then, his passion for brands continue to create award-winning work. 

James’ foundation in brand comes from internationally-renowned agencies such as Landor and Fitch. Over the course of his career, James’ work stretches across multiple sectors such as hospitality, telecoms, public sector, infrastructure, energy, finance, retail and technology. James can also pull from a tapestry of international experience, as he has worked on brands across the globe, including in the  UK, Europe, USA, Africa, India, Jordan, Oman, Saudi Arabia, Bahrain and the United Arab Emirates. Working with clients such as Telia Group in Europe and Eurasia to regionally based brands such as Masdar, Jumeirah Group, Rotana Hospitality and Al Nahdi Medical Company in Saudi Arabia. 

As  Creative Director at Jpd, James drives creative experiences, leading an energetic, dynamic team that is well versed in bringing ideas and strategic thinking to life. His passion for brands continues to create award-winning work.

James' vision, even today, is to consistently transform brand communication into a process that is both efficient and effective. His strategic work and thought leadership have been valued across key media titles and at mentorship outreach events. 

Speaking Engagements
Dubai Eye 103.8 Radio
The Power of Branding

In5 Innovation Center
Branding 101 for Start-ups

Murdoch University – Dubai
Starting a Creative Career

Middlesex University – Dubai
What is Career Confidence and why does it matter?

Featured Articles
Entrepreneur Magazine
Cashing In On Pokémon Go: Six Ways MENA Brands Can Benefit From The Viral Game Taking Over The World
Charity Begins At Home: Startups With CSR At Their Core Charity

Four Tips For Building A Powerful Personal Brand

How To Turn An Idea Into A Successful Business
How SMEs Can Overcome Five Key Business Challenges

Inc Arabia

Here’s How You Use Video The Right Way To Enhance Your Brand
Build How To Engage Your Target Market Through Cognitive Branding
Should The Middle East’s Startups Invest In Branding?
Branding On Budget: How Entrepreneurs Can Still Make It WorkBranding

Creative Direction, Business Development

About Us
Jpd is brand design and creative branding Agency in London and Dubai. Specialising in brand strategy and rebranding.