Your Glocal Home

Portfolio TwentyFive 55

  • Industry:

  • Hospitality


With urbanization of Dubai and growth in demand for new offerings within the hospitality sector, visitors seek alternatives to the traditional travel. Driven Properties, an award winning and leading real estate agencies in Dubai, sought to reposition their online brand Driven Holiday Homes for a more first upper home stay experience that caters to a set of premium customers in both the business and leisure segments.


With the federal announcement by Dubai Government to allow residents to sub-rent their homes, it opened more opportunities for global travelers and increasing competition within the hospitality sector even further. Driven Properties were looking for an agency that would help to differentiate their online brand and help them speak clearly communicating its key benefits of short-term rent to leisure and business travellers, as well as landlords. 


JPd team was engaged to help client to create the brand positioning, name and brand identity for the online booking platform. Based on an extensive research, team proposed brand positioning " Glocal Home" to allude to new travel trends. That guided the development of a new name for the brand:  “Twentyfive55”, which related to the GPS location of the Emirate of Dubai.

The finished brand identity, full look and feel and brand touch points drew inspiration from the brand's positioning, alluding to the high end brand and feeling home for the travellers of the world.  

Scope of Work

  • Brand Research & Analysis
  • Brand Positioning
  • Brand Naming
  • Brand Identity
  • Brand Look & Feel
  • Design System
  • Brand Touch Points
  • Social Media Management
  • Brand Guideline

PORTFOLIO Our Latest Work

Branding Agency in Dubai | JPd

JPd is an award winning branding agency in Dubai specialising in Brand Strategy & Positioning, Brand Identity and Design Services for business owners and SME's in Dubai and around the World. The team at JPd has become the number one choice for Entrepreneurs needing to build a long lasting brand and achieve market success within the UAE and beyond

The Dubai Branding agency - JPd helps with rebranding established brands who look to create a new brand persona that connects their brand with the World.