Papers Our Blog

March 26, 2017

JPd Shortlisted for Transform MENA Awards 2017

JPd is proud to announce that we have been shortlisted for five strategic branding and design awards at this year’s Transform Awards MENA. The awards honour brand development and rebranding projects from companies of all sizes in local markets.

January 18, 2017

Branding trends businesses should consider in 2017

Last year was a dynamic, unforgettable and a remarkable break from past norms: From Brexit, US elections, distrust of Mainstream Media, Pokemon mania and the rise of augmented reality sparking a lot of debate on Social Platforms. We can all foresee 2017 standing strong on the side of real authenticity, unfiltered imperfection, individuality and humanity, as well as the growth of non-manufactured resources, so how will this affect trends in branding in the New Year.

January 08, 2017

Should The Middle East’s Startups Invest In Branding?

There is a common misconception that it might not be necessary for small businesses and startups to invest money in branding at the early stages, but only once they have accumulated a good cash flow and some extra money. However, reality is, there is no such thing as extra money, and your business might never accumulate it if it’s not utilising benefits of strong branding.

October 01, 2016

6 Myths About PR

As one of the world’s most successful business entrepreneurs in the area of technology, this quote is a testament to the power of PR when used appropriately. Yet, there are still many myths surrounding the discipline from its benefits to how it is measured.

August 30, 2016

The Importance of Brand Consistency on Social Media

Being able to offer a consistent brand experience is one of the most difficult challenges for any business. It’s important to ensure that every potential and existing customer receives the great customer experience every time in order to encourage loyalty and retention. A researched and well-thought out brand provides the foundation for this, ensuring every facet of the organisation is aligned in terms of values, tone of communication, visual elements, and positioning.

August 01, 2016

Cashing in on Pokémon Go

By now, you have probably already heard of Pokémon Go, the mobile game that has its players move throughout the real world to hunt for and capture digital Pokémon. With the game yet to officially debut in the region, you might consider it irrelevant to your business at first, yet companies that will be first to find a way to capitalize on the game’s concept here have a great opportunity to attract and engage with current and new customers across the globe, investing just a fraction of their marketing budget.

June 14, 2016

Engaging your target market through cognitive branding

The theory of cognitive branding adds life to your brand, giving it a more human element and a persona that is real, responsible, sensitive and sensible. While several key factors come together to define consumer perception, it boils down to the manner in which your brand promise and image are interpreted by your audience and the performance levels thus created for your product or service.

June 28, 2016

How SMEs Can Overcome Key Business Challenges

Let’s be realistic. Nobody said starting and running a business would be easy and whether you’re a new start-up or an established SME, this rings true especially when it comes to branding, marketing and PR strategies. Here are some commonly faced obstacles – and how to overcome them - on the road to business success.

July 04, 2016

Why PR is an important part of strategy for SMEs

SMEs account for 95% of all organisations in Dubai and when it comes to their business plans, public relations (PR) represent an important tool in the marketing mix, actively and continuously differentiating brands from the competition and speaking directly to audiences. Here are just a few reasons why PR is a must-have for every SME communication strategy.

May 29, 2016

The Power of Video

It all started with YouTube. The sharing of video content changed the framework of online communication, taking the Internet to a whole new level and making it the second largest search engine on the Web after Google and according to Cisco, video will account for 69% of all consumer Internet traffic by 2017.

April 26, 2016

A-list Business Acumen

From fashion labels and skincare products to electronics and hotels, more and more A-listers around the world are successfully establishing a presence in business forums and seem just as comfortable in the boardroom as they are in front of the camera.

March 31, 2016

Best Business Consultancy at Business Vision Awards

Dubai-based branding and communications agency, JPd has been recognised with a Business Vision Award for 'Best Business Consultancy' from CPI Finance. The award was established by CPI Finance in order to support businesses that have shown remarkable initiative and spirit across a range of industry sectors, creating real value for the future.

March 30, 2016

James Pass spoke with FinanceME at the Business Vision Awards

At a Gala Dinner held in the Godolphin Ballroom at Jumeirah Emirates Towers in Dubai on 23 March, regional SMEs came together to hear expert views on the business landscape and economic outlook for 2016. James Pass, Managing Director & Creative Principle, JPd spoke with FinanceME at the inaugural Business Vision Awards 2016.

March 15, 2016

Six Reasons Why Leveraging PR Is Good For Your Brand

Whether a startup, an established MNC or a developing personal brand, harnessing the power of PR is at the top of every company’s marketing to-do list. In the first half of 2015, Dubai Trade witnessed the registration of 9,317 companies, each with their own vision of positive PR schemes, opportunity creation and building brand image.

March 01, 2016

JPd launches PR division

JPd, a boutique branding and creative design agency in Dubai, announced today the launch of its new communications department. The move is aimed at strengthening the agency’s branding service range by introducing in-house PR and digital offerings.

February 22, 2016

Rebranding success stories.

Rebranding is not easy. It’s taking an established company, its brand, image and culture – and making it new again. It’s more than a snazzy logo and new stationary. It’s about creating a new brand vision for customers, investors, staff and everyone else to see, like our client, architectural company U+A, has recently done.

January 16, 2016

Importance of branding for businesses

Building small businesses is the key to the future of Dubai, which Forbes ranked in the world’s top 10 most influential cities. "Small and medium enterprises represent 95% of the businesses operating in Dubai today and account for about 40% of gross domestic product (GDP) of the emirate”, according to Sami Al Qamzi, Director General of DED.

January 16, 2016

Four Tips For Building A Powerful Personal Brand

The branding industry has evolved considerably in recent times and is now more than just a must-have service for established companies. Whether you’re at the helm of a fledgling business, a full-time freelancer or looking at network growth opportunities, you’ll be keen on building your own brand, and for good reason.

December 30, 2015

Resolutions Revisited

With 2016 just around the corner, company owners are busy with projects to be completed, invoices to be prepared and payments to be received. Once done, this is the perfect time for brands to sit back and review the year gone by.

December 17, 2015

Top marketing trends to watch out for in 2016

With the New Year just around the corner and planning sessions in full swing, companies have some decisions to make. Do they stick to what they’re doing, the tried and tested existing formulae, or venture out, and try out some of the newer trends on the market?

December 09, 2015

Driving Force: Careem’s Middle East success story.

At JPd, we always like to be inspired by successful home-grown brands. A spark of inspiration, a moment of genius and a train of thought that leads to something smart, unique, and profitable, which brings us to our brand under the spotlight – Careem.

November 29, 2015

Name that brand!

For many organisations, the perfect brand name is in place way before the rest of the business mix. A business plan, execution tactics, marketability strategy and the like, are the more hard-hitting aspects of the trade, and often take precedence over everything else. That said, it is imperative for new companies to acknowledge the mechanics behind the naming of a brand - a key element of brand development strategy.

Dubai Branding Agency

JPd is an award winning Dubai Branding and Public Relations Agency specialising in Branding, Design and PR solutions for business owners in Dubai and around the World. The team at JPd has become the number one choice for Entrepreneurs needing to build a long lasting brand and achieve market success within the UAE.

The boutique Dubai Branding and Communications Agency offers a range of solutions from Brand Strategy to Brand Identity to Public Relations services.

The Dubai Branding Agency - JPd helps with rebranding established brands who look to create a new brand persona that connects their brand with the World.