Technology and content, transforming digital marketing
The Digital Marketing arena in the UAE has noticed many variations and additions, with innumerable key elements, being added. The industry is complex and is currently changing at the speed of light. Considering the size of the industry, marketers have to keep a close track on identifying a brand’s focus, to avoid getting lost in the digital space, trying to test and try every bit. The evolution of technology plays a foremost role in the formation of a Digital Marketing strategy, thus enhancing ways of building a marketing plan. Having said that, marketers are finding additional ways to integrate attractive strategies to build great exposure for brands, since brands have realized the power of Digital Marketing.
In the world of brand experience, technology has played an advanced role in focusing and enhancing customer experience. It is all about designing customer involvements, to bring about an impactful relationship with a brand. It is overwhelming to see the sheer amount of development taking place on the technology front to plot it in the right manner, for brands to reach the growth curve. The advancement in technology has allowed marketers to reach out to their audience at one go, without stepping out from their work station, thus saving time. Technology has helped marketers to also identify new methods of reaching out to the target audience. In addition to this, its agile approach allows brands to have flexibility to remodel the technology to meet new opportunities or requirements.
On the other hand, marketers believe that showing up on Google is only the beginning. While, everyone is a part of the race of getting at the forefront, content is what gives brands a key advantage, specific to search engines. As per a research, 70% of purchasers want to find out about brands through articles, blogs, and reviews available on the internet.
With a clear road map in mind – that technology and content goes hand in hand, marketers and brands understand that whoever attracts the consumer first, will reap vast rewards and benefits.
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