Jpd is honoured to be shortlisted for three strategic branding and design categories, at this year’s Transform MENA Awards. The awards are an important platform to benchmark and showcase the creative branding and rebranding work done by agencies.
One of the key questions crucial to a long-lasting success in the digital era that small and large companies should ask themselves: Is our business a purchase-driven or a usage-driven brand?
As some of you might of heard, Pantone, global authority for standardised colour system, recently announced Colour of the year, 2019, Living Coral. According to the company’s statement, the optimistic orange shade with a golden undertone was largely influenced by the “the importance of“.