14 Must-Use Tips for Your Next Media Interview

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Branding agency in Abu Dhabi | branding agency in Dubai

MENA brands benefitting from World Cup 2018

While half of the world tunes in to support their favourite team during the Russia World Cup 2018, the other half keenly analyses the campaigns, execution style, and more importantly the results that brands gain from the World Cup fever that will continue to grip its audience for a month or so.

Branding agency in Abu Dhabi | branding agency in Dubai

Why do brands fail?

Branding was introduced as a protection against business failures by creating an identity by investing time and effort. However, not every brand is a success.

Jpd_Branding-trends-businesses-in-2017 | jpd.agency | branding agency in Dubai

Branding trends businesses should consider in 2017

Last year was a dynamic, unforgettable and a remarkable break from past norms: From Brexit, US elections, distrust of Mainstream Media, Pokemon mania and the rise of augmented reality sparking a lot of debate on Social Platforms. We can all foresee 2017 standing strong on the side of real authenticity, unfiltered imperfection, individuality and humanity, as well as the growth of non-manufactured resources, so how will this affect trends in branding in the New Year