Construction

Refining leading architects

U+A

London, Dubai & Montreal
INTRODUCTION

U+A is the award-winning multidisciplinary architecture firm that focuses on covering the full scope of work such as Architecture, Interior Designing, Project Management, Landscape and Engineering for all types of projects. With offices in London, Dubai, Riyadh, Abu Dhabi and Montreal, U+A Architects engaged Jpd to establish the firms brand strategy, uplift the brand and develop brand guidelines to ensure consistency across their global offices.

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Our solution

Jpd team had to find a solution to standardize several brand elements, simplify brand logo to ensure clear and easy to read the brand name with a simple message communicating U+A Architects diverse offerings. To survive in the dynamic environment, Jpd undertook the strategy to build a consistent brand communication with its audiences, giving an artistic modern touch, adding value to the brand.

The results

Equipped with an accurate brand uplift, U+A has received an enormous response from Peers and clients, which helped them further expand into new geographical locations and grow their business within the Architectural and Design sector.

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What we did

Brand Strategy

Positioning Strategy
Brand Storytelling
Brand Values
Brand Personality

Naming & Verbal Identity

Tone of Voice
Copywriting

Brand Identity & Development

Brandmark
Visual Identity
Visual Asset creation
Art direction
Brand Guidelines

Project Gallery

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