.svg)
Trans Asia Group, a company headquartered in the United Arab Emirates in 2001 and with offices in the United Kingdom, Saudi Arabia and Singapore, TransAsia is a leading solutions provider to Oil & Gas, Petrochemicals and power industries. The company has more than 400 experienced and specialist employees working in 12 different countries providing a variety of Pipeline, Process and IndustrialServices.
Trans Asia was looking to refresh the brand while maintaining its key recall and recognition. With expansion plans and a highly saturated market, creating a strong brand with an own-able identity and colours that translate across various mediums presenting itself strongly in the digital realm.
Jpd proposed to run an in-depth visual audit, strategy, and brand positioning, along with brand identity refresh, look and feel and brand guidelines to support string roll out. Jpd also looked at the design and development of anew digital presence for Trans Asia.
Running in-depth research, along with the employee internal workshops, Jpd proposed brand positioning “BeyondDelivery”, reflecting the company’s culture of delivering great results under high pressure and extreme external conditions.
Jpd has refreshed and modernised the current brand identity and look & feel, leaving room for strong brand recall. Following a refreshed brand, a new UX has been developed for the digital experience, optimising customer experience online.
Brand Strategy
• Positioning Strategy
Naming & Verbal Identity
• Baseline and Taglines
• Tone of Voice
Brand Identity & Development
• Brandmark
• Visual Identity
• Visual Asset creation
• Brand Guidelines
Digital Ecosystem
• UI/UX Visual Design
• Information Architecture
• Digital Creativity
• Web Development
