The Art Hotel – Amwaj Islands, originally known as Art Rotana Bahrain, a 5-star hotel property, was changing Hotel Management and looking for a branding agency to help with the smooth transition and are branding program. Looking to reposition to an independent experiential luxury brand, the client was looking to reinforce hotel facilities and high level of service, while communicating reliability and luxury Arabian hospitality.
In unprecedented events of the COVID-19 pandemic, the client got in touch with Jpd, looking for a reliable partner who can suggest a practical and swift solution to assist the brand in one of the most challenging times for the Hospitality sector. The client was looking for strategic and creative solutions to optimise brand performance and create consumer engagement.
The property required a full brand development from competitor research and brand positioning to the creation of Brand Identity, touch-points and full Brand Guidelines
Additionally, the hotel required help with full website development, virtual support with photo-shoot and video creation to promote property upon its launch.
After an in-depth analysis of the hospitality sector and market conditions post-COVID, and key USPs, Jpd proposed a positioning story “Curated Experiences”, touching on the elements of refined art experiences instilled in the design and experience of the resort.
Applying the brand Look & Feel across all the brand touch-points, the team consistently rolled out all the marketing materials for the main property, complementing the entire guest experience. The property was successfully launched in Q4, 2020 with full retention of customer base, ensuring the successful transition of the resort's new brand identity.
Brand Insights
• Stakeholder Interviews
• Peer Analysis & Audits
• Brand Workshops
Brand Strategy
• Positioning Strategy
Naming & Verbal Identity
• Brand Taglines
• Tone of Voice
• Copywriting
Brand Identity & Development
• Brandmark
• Visual Identity
• Visual Asset creation
• Brand Guidelines
• Art Direction
Digital Eco-system
• Information Architecture
• Web Design & Development
• Video Storyboarding