Sustainable Engineers Rebrand


London, United Kingdom

AESG is a specialist consultancy, engineering and advisory firm headquartered in London and Dubai, working on projects throughout Europe, the Middle East and Asia. Our areas of expertise are represented in six core departments: Energy and Sustainable Development, Environment and Waste, Fire Life Safety, Facades, Building Performance and Acoustic consulting.

Specialising in advanced performance within the built environment, we pride ourselves in being industry leaders in each of the services that we offer. We have one of the largest dedicated specialist consultancy teams with decades of cumulative experience working on projects within the building, urban planning, infrastructure and strategic advisory sectors.

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Our solution

Looking to streamline and uplift their brand identity, as well as develop comprehensive brand guidelines, Jpd outlined the step-by-step process, covering analysis of company brand materials, workshops and creative uplift. For a more modern and efficient utilization of brandmark, Jpd offered a subtle uplift to a logo, coupled with a new brand supergraphic ensuring easily readable and usable application across multiple channels. The new proposed visual styling of the brand is reflecting energy, sustainability and natural forces, innate to the established AESG brand.

The results

With an accurate brand uplift, AESG has received an enormous response from Peers and clients, which helped them further expand into new geographical locations and grow their business within the Architectural and Design sector.

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What we did

Brand Strategy

Positioning Strategy
Brand Storytelling
Brand Values
Brand Personality

Naming & Verbal Identity

Tone of Voice

Brand Identity & Development

Visual Identity
Visual Asset creation
Brand Guidelines

Digital Ecosystem

UI/UX Visual Design
Information Architecture
Digital Creativity
Consultancy on Digital Brand Implementation

Jpd is brand design and creative branding Agency in London, Dubai and Abu Dhabi. Specialising in brand strategy and rebranding.