Hospitality & Leisure

Refining East African Hospitality

Blazon Hotels

Kinshasa, DR Congo

Formally known as Kempinski Hotel Fleuve Congo, hotel is uniquely positioned in the business and embassy district of Kinshasa, with 237 rooms and suites. Client got in touch with Jpd during the deflagging of the property and departure of the Kempinski brand umbrella. Client was looking to create a new brand that would retain its heritage and trust, while creating a new strong and independent identity. Fleuve Congo, the majority of which offer spectacular river views, targets both business and leisure travellers.

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Our Solution

Client was looking to ensure and maintain establish trust that clients had with the hotel. New brand had to translate quality, reliability and most of all, 5-star hospitality service. Running an in-depth audit and research phase, Jpd has proposed a new brand identity, taking back to its roots and setting a new strong future for the property. Based on the developed story, new Look & Feel was proposed and applied across all hotel collaterals. Jpd managed and overseen print and production of the marketing and BTL collaterals, ensuring quality and consistency of the new brand.

Our Results

Successfully launched, hotel went through a smooth and timely transition from Kempinski to a new brand with no loss in reservations. With modern meetings facilities, stylish restaurants and bars, and a dedicated team hotel is continuing to provide the highest level of service in the Congo, proudly remaining the iconic and most trustworthy stay in the republic.

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What we did

Brand Strategy

Positioning Strategy
Brand Storytelling
Brand Values
Brand Personality

Brand Identity & Development

Visual Identity
Visual Asset creation
Brand Guidelines

Naming & Verbal Identity

Baseline and Taglines
Tone of Voice

Jpd is brand design and creative branding Agency in London, Dubai and Abu Dhabi. Specialising in brand strategy and rebranding.