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Platinum VA (PVA) is an executive virtual assistance company, established in2010, that has pioneered the offering of outsourced professional admin services for corporate consulting companies in the UAE. With highly qualified senior admin managers, carefully selected and trained by Platinum VA, the company is partnering with companies on a retainer basis, handling highly confidential information such as databases, presentation files, event and flight bookings, and many more.
PVA got in touch with the Jpd team in need of reinventing their current brand identity, as they have been facing several challenges that have prevented company growth. One of their key objectives was to communicate what Virtual Assistance services are to their target market and to build a strong brand that would help them to expand and grow their business further. Unable to share any case studies due to very strict NDAs, and with a lack of awareness in the market as often misinterpreted for personal assistance only, it was hard to justify the premium cost of services by PVA, attract new clients, as well as it damaged the feel of a brand as a reliable partner to whom you can trust highly confidential information to.
Platinum VA was looking for an uplifted and clean brand identity, that would connect with their target market, represent the pioneering
The Jpd team performed an industry screening and analysis, which included conducting PVA’s client interviews to learn more about the brand and the experience it was bringing to the market.
Research has helped Jpd to consolidate the offering into a simple brand positioning “Real-Time Advantage”, which reflected the Trusted, Dedicated,Proficient and Team Centric approach PVA has offered to its clients.
Jpd looked to simplifying the current brand identity and developed a responsive logo that would perfectly work within the virtual digital realm, as well as print. A simple symbol of a new logo is a handcrafted abstract expression of a clock face, a progressive refinement of the old identity. The new logo reflected continuous progress, collaboration and synchronisation of PVA services. A responsive identity system was created to allow flexibility across various platforms.
Considering the primary colour for the brand, Jpd creative team had to bear in mind the target market which consisted of consulting firms with offices in DIFC, along with client’s plans to expand further within various segments, the premium price offering and differentiating factor of VA services from PA companies, the new brand required a bold and premium identity.
Jpd developed a new web design and fully revamped user experience, which complimented their brand identity and offered simple navigation, saving time and effort for anyone visiting the site and in need of VA services.
With a successful brand launch, just within several weeks, Platinum VA has received high interest and a positive response from the market, which prompted an expansion to a new market segment, Legal Firms, which helped them to expand their offering to Legal Virtual Assistance.
PVA continues to grow to the present day, with a new expansion to provide training services to the companies in the region, covering topics such as PerformanceManagement and Personnel Strategy, helping them to establish themselves as a true leader of VA in the market.
Brand Insights
• Business Review
• Stakeholder Interviews
• Brand Workshops
• Peer Analysis & Visual Audits
Brand Strategy
• Positioning Strategy
Verbal Identity
• Tone of Voice
• Copywriting
Brand Identity
• Brandmark
• Visual Identity
• Visual Asset creation
• Brand Guidelines
Digital Ecosystem
• UI/UX Visual Design
• Information Architecture
• Digital Creativity
• Consultancy on Digital Brand Implementation
