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Platinum VA (PVA) is an executive virtual assistance company, established in 2010, that has pioneered the offering of outsourced professional admin services for corporate consulting companies in the UAE. With highly qualified senior admin managers, carefully selected and trained by Platinum VA, the company is partnering with companies on a retainer basis, handling highly confidential information such as databases, presentation files, event and flight bookings, and many more.
Platinum VA needed to reinvent their current brand identity, as they have been facing several challenges that have prevented company growth. One of their key objectives was to communicate what Virtual Assistance services are to their target market and to build a strong brand that would help them to expand and grow their business further.
What we did
> Brand Strategy
> Tone of Voice
> Brand Identity
> Brand Guidelines
> Digital Experience
In a market where personal assistance is often provided by untrained staff and considered a low priority, the key agenda was to help the brand breakthrough the established stereotypes and educate the market not only about the new offering and the difference between PA and VA services, but also the benefits it comes with comparing to having full-time employees instead.
Working with international finance corporate companies, the client had a very niche target audience to whom it needed to communicate the high-end services as highly reliable, error-free and trustworthy, along with superior professionalism of trained PVA employees.
Additionally, attracting the right talent and showcasing great career potential was one of the key internal objectives for the client. Establishing a fully virtual office, PVA was offering a job opportunity to senior professionals, with a high focus on working mothers who struggled to return to the corporate. PVA's key focus was to empower females to grow and expand their careers further after childbirth and beyond.
Jpd performed an industry screening and analysis, which included conducting PVA’s client interviews to learn more about the brand and the experience it was bringing to the market. Understanding key challenges of the target audience and objectives behind why hiring the VA services, Jpd identified the key areas of concern, which were “Confidentiality”, “Prompt response”, and “Handling high importance tasks of senior executives error-free”, and “cost-saving and space-efficient solutions”.
Research helped Jpd to consolidate the offering into a simple brand positioning helped to further develop a brand tone of voice, to ensure consistent brand communication within a fully virtual established company, along with visual language that only helped to strengthen brand promise.
Jpd simplified the current brandmark and developed a responsive logo that would perfectly work within the virtual digital realm, as well as print. The new logo reflected continuous progress, collaboration and synchronisation of PVA services. A responsive identity system was created to allow flexibility across various platforms.
With a successful brand launch, within several weeks Platinum VA received high interest and a positive response from the market, which prompted an expansion to a new market segment, Legal Firms, which helped them to expand their offering to Legal Virtual Assistance.
Equipped with a new brand identity, PVA continues to attract highly qualified employees with various skill sets, to support fast-growing and expanding company needs and requested services.
Transform Awards MEA
Gold Award Winner
Best Visual Identity from Professional Services Sector
