Our Challenge

Ostro is a Mediterranean restaurant, a brand of dusitD2 kenz hotel, and located at the urban suburb, Barsha Heights. The client was looking for a full support and roll out for upcoming launch of dusitD2 hotel, along with brand development for its mid-range all-day dining restaurant. Standing out from the competition and capturing interest from the target market were the essential steps to success. Which is why brand identity had to create and communicate the captivating feel, luring people to visit the place.

Our Solution

Jpd’s strategy team started with a set of management and chef interviews, along with food tasting, to sync and connect with the ambience of the place. With an in-depth market research, the team looked at competitive and peer brands, analysing their product offering. Based on the brand positioning, the name selection was kicked off. After screening numerous options inspired by different languages and Mediterranean terms, the name “Ostro” was approved. Ostro is a name of the warm southerly winds that crossover the Mediterranean Sea.

The Results

Jpd’s creative team developed a handcrafted brandmark, inspired by the notion of the footprint in the sand of the Mediterranean Sea. The look and feel system of the brand was clean and uncluttered. As a part of the brand Universe, the team developed a comprehensive photography style with a consistent set of overhead shots that would give a view of an eclectic table of rich food, colorful tableware and soulful conversations.